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How do organic rankings affect paid search ads?
Back in 2011, Google carried out an experiment to try and find out the impact caused to a website's organic traffic after pausing its paid search ads. The main aim was to see if clicks on a website’s organic results would increase if its paid search ads were paused and make up for the loss in paid traffic. On average they found that 89% of the traffic generated by search…
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New “Opportunities” with Google AdWords
Following on from its new enhanced sitelinks feature, Google is now making it even easier for advertisers to include sitelinks in their ads, by providing suggestions for where they could be added, under the ‘Opportunities’ tab in AdWords. Sitelinks are only eligible to appear in ads that qualify for a spot at the top of the search engine results page. So if Google deems your ads to be performing well…
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Google’s New Enhanced Sitelinks
Back in June 2010, Google introduced sitelinks, allowing advertisers to include links to further pages on their site within one ad. For example if an advertiser sells a product by a particular brand, they could set up an ad to show for searches for that brand name and then include links within the ad to individual products by that brand: Google claims that the click through rate for ads…
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Top 10 AdWords Tools and Features
When it comes to setting up and managing PPC campaigns within Google AdWords there are now lots of different tools and features to help make the process easier. Here are my top 10 tools and features, some that I use on a daily basis, others which I only call upon from from time to time: 1. AdWords Editor AdWords Editor is a free application provided by Google for managing ad…
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Google testing offer extensions in beta
Google is currently beta-testing ‘offer extensions’ in its ads, a feature that allows advertisers to place a link within their ads, directing users straight to a page containing information about offers that can be redeemed either online or offline. Advertisers can include information about the offer within the ad alongside the link to try and entice people to click on the link and view more information about the deal. The…
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Google AdWord’s Automated Rules
Back in February 2011 Google launched Automated Rules for all advertisers – a feature that helps advertisers save time by automating Google to pause / activate selected campaigns / ad groups / keywords / ads when a chosen event occurs. For example you can use Automated Rules to alter your daily budget based on the day. For instance if you know a day in the future or a chosen day…
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A Google AdWords round up of 2011
As ever, the past year has been a busy one for Google and it has made many changes to the AdWords interface, settings and the ads that we see on Google everyday. Here is a quick summary of the important changes Google has made in 2011 and the impact they have had on how we advertise. At the beginning of the year, Google implemented changes to the Ad Preview tool,…
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Google’s top of page bid estimates – how accurate are they?
Back in September Google announced its new feature, “top of page bid estimates”, which is similar to its first page bid estimates but recommends a cost per click bid to help advertisers get their ads to appear at the top of the search results page. The idea is for advertisers to use the “Top vs. Side segment” to determine how their ads perform when on top of the SERPs compared…
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Are you using Google’s improved products ads?
Now that Christmas is fast approaching many retailers are increasing their AdWords media spend in order to try and attract as many targeted clicks as possible, and take advantage of those people searching for Christmas gifts. The period leading up to Christmas can be the busiest time of the year for a lot of online stores and Google AdWords is obviously a great way to get your products in front…
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