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Google planning to penalise sites with ‘too much SEO’
During a recent panel event at SXSW it was revealed by Google’s Matt Cutts that Google is working on penalising sites that are ‘over-optimised’. According to Search Engine Land, Matt Cutts said that the new penalty will be rolled out in the next few weeks. Cutts claimed that the purpose of this looming penalty is to “level the playing field”; penalising sites with poor content, little information but good SEO…
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EU cookie law is a bad thing, say 82% of digital marketers
The EU e-Privacy Directive, or ‘cookie law’ has been causing quite a stir of late. The directive, due to roll out on May 26 states that all websites which use cookies must seek consent from visitors accessing the site before dropping cookies on their device. What is a cookie? Cookies are small text files which are stored on a user’s computer, tablet or mobile device. They hold a small amount…
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Video being uploaded to YouTube at a rate of one hour per second
YouTube revealed earlier this week that its users are now uploading video content to the site at a rate of one hour of video per second, or if you prefer, a day of video every 24 seconds, 9 months every 2 hours, a decade a day or a century every 10 days. However you look at it, it’s an amazing milestone. Additionally, the average YouTube visitor spends an average of…
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2011 – the year mobile finally “turned a corner”
Image via www.flickr.com/photos/anniemole Mobile has been dubbed as ‘the next big thing’ for what seems like forever now. But according to Google, 2011 was the year that people finally started to take mobile seriously. Last week Google published ‘A look back at 2011’ in which it identified 5 major mobile trends that emerged in 2011, and in Google’s words, “will carry us into 2012, and beyond.” 1. Everyone goes mobile…
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60 Seconds With…
Jason Hall, Westbury Garden Rooms Our regular readers will have seen Eve Ashwell from Virgin Balloon Flights discuss her experiences of redeveloping a website in October. Today, we welcome Jason Hall, marketing manager at Westbury Garden Rooms, to share his experiences of going through a company re-brand exercise. Not something that should ever be taken lightly, a re-brand can be an SEO nightmare (we told them not to do it!)…
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Facebook ticker now serving up ads
Back in September Facebook rolled out a number of new features, including the ‘ticker’ – a live feed located to the upper-right of a user’s home page that presents recent friend activity such as ‘likes’, comments, status updates and more recently, played songs on Spotify. It’s fair to say that the Facebook community were less than enthusiastic about the ticker when it arrived, as they are with most of Facebook’s…
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Google+ for business – worth the wait?
We were first introduced to Google+ on June 28th 2011 when it was launched in it's invite-only testing phase. 2 months later Google+ threw open it’s doors and allowed anyone to create an account, but it’s fair to say that since the initial peak in interest the G+ buzz has reduced to little more than a gentle hum. But earlier this week that buzz was revived as Google announced phase…
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Google rolls out ads at the bottom of SERPS
Anyone who keeps tabs on Google-related news will be aware that the company has been not so subtlety testing ads at the bottom of it’s SERPS for some time now, and this week, Google officially announced it’s plans to implement the changes permanently. The initial worry for advertisers is that Google will stop serving ads to the side of search results, in turn jeopardising click through rates and all that…
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Google restricts Maps API usage
Undoubtedly one of Google’s most popular and useful API’s is Google Maps. Historically Google Maps’ API has been available for free, allowing developers to build mapping applications as they please with no usage restrictions. However, on Wednesday last week, Google changed this by applying costs and limitations to the Maps API – something it announced it was going to do earlier in the year. These restrictions come in the form…
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The Guardian rolls out @GuardianTagBot (it’s not SIRI)
We live in a world of instant gratification, where content on demand is the norm and anything less is unacceptable. It’s a privileged situation, but one we keep trying to improve. Earlier this week we shared a post about SIRI – Apple’s new ‘personal assistant’ that lives inside the new iPhone 4S and responds to your voice commands by performing everyday tasks like setting alarms, checking the weather or searching…
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