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The increasing importance of mobile Internet for retailers
The discussion around mobile usage in traditional bricks and mortar stores has certainly been around for a while, but recent data indicates that mobile usage is picking up momentum, and perhaps brings home to many retailers the importance of embracing the latest mobile technology. Research produced by On Device shows that a staggering 60% of respondents have used mobile Internet whilst in stores, whilst 78% would use free wi-fi in…
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Google Chrome is punished for sponsored links
Here at Browser Media, we’ve always taken a strong stance against the use of sponsored links in order to promote a clients website. Not only are these links often of poor quality, but they also go against Google’s Webmaster rules, something that can have severe consequences for a website as reinforced by Google’s algorithm update (Panda) last April. That’s why it was particularly shocking when it was revealed early last…
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Breaking news on Twitter
It may not be new, but it certainly seems that the debate between traditional media outlets and social media has hit a new high after staff at news agency Associated Press have reportedly been reprimanded for breaking news on Twitter (as opposed to through the wire) when several AP journalists were arrested at the Occupy Wall Street camp in Manhattan, US. It may not be ground-breaking news but certainly highlights…
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Twitter has the X Factor
Over the last couple of years the way we watch TV has been revolutionised, with shows such as ‘Notting Hill’ and the ‘Million Pound Drop’ using social media as an integral element of the show. Twitter, and to some extent Facebook, have allowed us to interact with our favourite programmes in real time. These platforms allow two-way communication enabling us to feel closer to the show, interact with characters, find…
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