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Location, location, location
It goes without saying that if you own a sandwich shop in Tokyo, you’ll find little use displaying ads to hungry searchers in New York. Thankfully, online advertising platforms allow us to avoid this type of scenario. However, sometimes local targeting still isn’t quite local enough. To help advertisers make their local ad campaigns more affective, Google is introducing some new features in AdWords to help users create ads that…
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Apple’s latest ‘Chomp’
With over half a million mobile applications available to download in Apple’s App Store, it’s often a challenge for users to find exactly what they are looking for. With the recent purchase of start-up company Chomp, Apple are hoping to revolutionise their search capabilities. First reported by Techcrunch last Thursday – small Australian search engine developers Chomp have been recently acquired by tech giants Apple. The deal is worth an…
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1 million new users in 30 days – Is MySpace back?
In the Summer of 2011 MySpace was sold by News Corp. to ad network Specific Media in a deal worth around $35 million. Shocking really for a company that was bought for $580m just 4 years earlier. While 7 months ago it seemed asthough MySpace’s days were well and truly numbered, the once world-renowned social network seems to have steered itself out of a nosedive of late, with reports suggesting…
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Google’s new page layout algorithm
Last week google announced its latest algorithmic tweak; a page layout algorithm improvement that looks at the amount of ad space above-the-fold (the portion of the site that is visible without scrolling down) on a web page. If ad space is deemed excessive, your site may be penalised and downgraded in natural search listings. Image via flickr.com/photos/scobleizer In the words of Google’s Matt Cutts, "Rather than scrolling down the page…
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