My Five #266

Swifty gets shifty and Macca’s gets Schwifty in this week’s MyFive roundup.

Blogging to convert

Struggling to see a return on the time you’ve invested in blogging for your business? Here’s some ideas to change all that.

My Five #249

Check out this season’s must-have space travel attire, coverage of the USA’s eclipse, and a little content copyright bickering. It’s My Five Time.

A/B Test Your Content

Your content helps the visitors to your website form an opinion of you, and as such, it’s step one in their journey to conversion – so why aren’t you testing it yet?

Re-engaging the distracted user

People’s lives are distracting. It’s unavoidable. But how do you make visitors come back to your site when they’re no longer distracted?

Why Heat Maps are Smokin’ Hot

Heat maps are useful in conversion rate optimisation, but can be misinterpreted. Mouse-tracking, click, and scroll maps have their merits but present questions not answers.

You’re rushing into a/b testing

It’s tempting to rush into a new conversion rate optimisation project, but keep in mind that the goal of a/b testing is to solve usability problems, and not to please the marketing team.

My Five #236

This week’s My Five focuses on the positive after a week of negative news – PPC bust ups, social media triumphs and an emojional retirement.

Your customer feedback campaign needs work

With proper planning and careful preparation your customer feedback campaign will generate useful and meaningful data that you can use to fuel tests to improve your website’s conversion rate.

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