E-consultancy
E-consultancy is the UK’s leading online publisher of best practice internet marketing reports, research and how-to guides. It also publishes buyer’s guides and has a directory of 100,000+ third party internet marketing white papers.
Since moving to a paid-content model in 2003 E-consultancy has amassed thousands of paying subscribers, around 30,000 registered users and 115,000 unique users sessions per month. Its weekly newsletter is sent to 18,000 e-marketing professionals. Subscribers pay from just £99 per year to access the exclusive and highly practical content, which helps internet marketers get the most out of their websites.
Pay-per-click advertising is used to increase the traffic generated by the search engines and help drive targeted traffic to the site and therefore increase subscriptions. Browser Media provides E-consultancy with a fully outsourced PPC management service to allow their team to focus on its core business.
As well as monthly reporting to analyse the effectiveness of all the PPC campaigns, Browser Media works with E-consultancy to plan new campaigns for new events / publications / content that is added to the site. Following comprehensive keyword research to identify the most cost effective phrases to target, a range of different campaigns will be set up.
Browser Media is currently managing over 1,000 keywords in almost 40 different campaigns - figures which are set to grow considerably as the range of content available increases.
