Navman
Navman is one of the world’s leading GPS navigation companies.
Founded in a garage in Auckland, New Zealand, Navman has always been a pioneer in navigation and rapidly grew to the global company that it is today.
Navman created the first PDA-based in-car GPS navigation device in 1997 and now offers a comprehensive range of GPS systems to suit any requirements.
Operating in a fiercely competitive market, Navman recognises the potential that the company’s website offers the business to promote the products on offer.
As with any website, the full potential will only be realised if there is a steady stream of targeted traffic. Having discussed the opportunity to use PPC advertising to achieve this objective, Browser Media was invited to manage a 3 month PPC trial in 2006.
The trial was a great success and proved that search engines offer a very effective way of driving brand awareness and promoting the Navman products. Browser Media has subsequently been managing a wide range of PPC campaigns to help drive traffic to the site.
Through careful optimisation of the PPC campaigns, the results have been outstanding and the implementation of the required conversion tracking has allowed Navman to measure the full benefit of the activity.
“We are very happy working with Browser Media who manage our PPC advertising for us. We have found the service to be extremely professional and have enjoyed some excellent results from our partnership with them. Offering good value and a flexible ‘can do’ approach we would certainly recommend Browser Media.” Christopher Miller, Internet Marketing Manager (EMEA), Navman Europe Limited.
