Scandinavian Airlines
Scandinavian Airlines (SAS) is part of the SAS Group, which is the Nordic region’s largest listed airline and travel group. The SAS Group offers air transport and related services from its base in Northern Europe. The Group also includes hotel operations with Rezidor SAS Hospitality.
Working in partnership with Lemon Foundation, Browser Media offers SAS our PPC management service to attract targeted traffic to the airline booking engine.
Having performed thorough keyword research to identify the phrases that are used across the major search engines to look for flights, Browser Media set up a wide range of different campaigns on the Google and Overture networks to target users looking for flights on the routes operated by SAS.
As part of the PPC management service, Browser Media actively monitors the performance of each campaign to ensure the otpimum performance and return on investment and ads new campaigns to advertise seasonal offers /promotions offered by the airline.
By outsourcing the management of the PPC campaigns, SAS are able to focus on their core business and to relax in the knowledge that their online adverstising is being managed professionally.
