Econsultancy

The Client

Econsultancy is the UK’s leading online community-based publisher, focused on best practice digital marketing and ecommerce.

Econsultancy helps its members build their internal capabilities via a combination of research reports and how-to guides, training and development, face-to-face conferences, forums and professional networking.

The Brief

Econsultancy are experts in their field and are more than capable of running their own search engine marketing campaigns in-house but were looking for an agency that would be able to work closely with the team and provide an outsourced solution to ensure that the campaigns were managed professionally on a daily basis.

Econsultancy also required ad-hoc assistance with other search related activities, most notably online pr / link building work which can be very demanding in terms of resource. A flexible / scalable / cost-effective solution was required to provide additional expertise as and when required.

The Strategy

Browser Media manages provides Econsultancy with a comprehensive outsourced paid search management service.

A large number of campaigns were created to drive targeted traffic to the site. Extensive keyword research was undertaken to identify the cheaper long tail search terms that deliver the best value and the PPC accounts were moulded around the website’s information architecture.

In addition to managing all paid search activity for Econsultancy, Browser Media helps provide additional resource for organic search / online pr / link building campaigns – using Browser Media as part of a virtual team provides Econsultancy with a cost-effective, scalable solution

The Results

The paid search activity provides a high level of targeted traffic to the site from a modest media budget and ensures that Econsultancy is highly visible to search engine users looking for relevant content.

• Over 5,000 keywords across multiple campaigns managed on a daily basis
• Over 15,000 visitors to the site per month
• 558% ROI from online PR activities

Please see social media marketing case study for more detailed analysis of online PR work (keynote speech delivered at Internet World by Econsultancy CEO)