Park Let

The Client

Park Let is the UK’s largest car parking space letting agent.

Founded in 2004, the innovative company offers an effective marketplace and management service for the letting of car parking spaces and garages. Over 10,000 rental contracts have been agreed to date and there are over 16,000 spaces advertised to let – a total that is growing daily.

The Brief

Park Let has an extremely capable in-house team and manages all aspects of web development in-house but approached Browser Media in 2008 to review how we may be able to help promote the Park Let website online.

The brief was to provide an external analysis of the website and to help develop an online marketing strategy which will help ensure that the Park Let website is highly visible online for anyone looking for contract parking solutions.

The Strategy

Browser Media started working with Park Let by conducting one of our SEO reviews.

Whilst the SEO reviews are typically focused on the organic rankings, a thorough review of both paid search and organic search activities was conducted for Park Let, providing a detailed summary of actions that were recommended to improve on the existing search engine rankings.

Having worked closely with Park Let to implement the recommended changes, Browser Media has managed online PR activity to promote the innovative services (e.g. parking space price guide) on offer from the exciting business.

The Results

The initial review conducted by Browser Media has resulted in a marked improvement in search engine rankings for a wide range of keywords, delivering outstanding value for money from the modest investment in the SEO review.

Ongoing link building work has demonstrated the value of a carefully orchestrated online pr campaign can yield, with coverage on sites such as MoneySavingExpert.com driving enormous volumes of traffic to the site.

"Browser Media is a rare breed - a search engine marketing agency that combines a real understanding of online marketing and an insatiable appetite to help its clients."

"Browser Media gave us clear, concise instructions on changes we needed to make to our website and were always available to help answer any questions that we had. The real proof of the pudding has been the marked improvements in rankings for phrases that we have been targeting for some time - we have been thrilled with the results and recent success through online PR coverage has further proven what a good decision it was for us to ask Browser Media for help" Luke Kelly – MD, Park Let Ltd.