SoundRanger

SoundRanger is a small UK business that specialises in high quality, portable wireless public address systems (PA systems).

The company’s mission is to build portable PA systems that provide clear, audible speech reproduction. All SoundRanger PA systems are designed to be easy to use for non-technical users, who just want to switch on and talk.

Operating in a niche industry, SoundRanger recognised the potential that the internet offered to promote their product range. Browser Media was invited to submit ideas for exploiting this potential and promoting the business online.

Following extensive research into the industry and the use of search engines by the target audience, Browser Media rebuilt the Soundranger website and optimised the site around identified phrases.

To assist the organic listings, Browser Media also set up several PPC campaigns to help drive targeted traffic and now works with SoundRanger through our comprehensive search engine marketing managed service to increase the volume of traffic arriving at the site.

The return on investment for the internet marketing campaign has been dramatic and, now that the potential has been proven, Browser Media is currently working with SoundRanger to implement additional initiatives to deliver targeted traffic.