http://www.browsermedia.co.uk Search Engine Marketing Services UK Mon, 12 May 2008 18:25:44 +0000 http://backend.userland.com/rss092 en Google is planning to introduce display advertising into its image search results, as the search engine giant looks at finding more ways to monetise it search results. Until now Google Image Search has been free of any kind of advertising. The company did experiment with the addition of some text ads ... http://www.browsermedia.co.uk/2008/05/12/google-planning-ads-in-image-search-results/ Hitwise has been looking at the possible consequences of the changes to Google’s trademark polices, due to come into effect on May 5th. The web measurement firm calculated that the top 100 Google Internet properties sent 36.55% of all online traffic to UK websites in March, an increase on 30.19% in ... http://www.browsermedia.co.uk/2008/05/02/google%e2%80%99s-trademark-policy-the-possible-effects/ Google is in the process of developing new search technology to enable it to recognise and rank images more accurately. The search engine hopes to make image searches as accurate and relevant as text search by using technology to read the image. Currently, finding pictures through Google Image Search is currently imperfect, ... http://www.browsermedia.co.uk/2008/04/30/google-improves-image-search/ The industry click fraud rate has dropped slightly in the first three months of 2008, though click fraud is still more of a problem then this time last year, according to Click Forensics. Click Forensics gathers data from more than 4,000 agencies and advertisers to produce its Click Fraud Index reports. According ... http://www.browsermedia.co.uk/2008/04/28/click-fraud-down-slightly-in-q1-2008/ Search engines are becoming more and more important for online retailers, with the percentage of traffic from shopper’s search queries rising in 2007, with more finding a site via Google or Yahoo than going direct to an e-commerce site. According to stats from web measurement firm Hitwise, the top 500 retailers ... http://www.browsermedia.co.uk/2008/04/25/search-traffic-up-for-retailers/ Web searchers generally favour organic results over paid links, and are less likely to look beyond the first three pages of search engine results. These findings come from an iProspect ‘Blended Search Results Study’, conducted by Jupiter Research. According to this study, almost 70% of web users said they normally click on ... http://www.browsermedia.co.uk/2008/04/21/organic-search-results-preferred-over-ppc-ads/ We have just come across Mo Serious TV, a stupendously good collection of raps by Chuck (aka 'The Poetic Prophet', aka 'The SEO Rapper') and had to share it with you as a special Friday afternoon treat for anyone who hasn't seen or heard the hilarious raps. Who is the SEO ... http://www.browsermedia.co.uk/2008/04/18/everything-you-need-to-know-about-search-engine-marketing/ Yahoo will begin to delver Google search ads in its own search results pages, as part of a limited test on Yahoo.com in the US. The test is expected to last around two weeks and will be limited to roughly 3% of Yahoo search queries. It is specifically for Google's AdSense ... http://www.browsermedia.co.uk/2008/04/10/yahoo-trials-google-search-ads/ Google announced on Friday that, from May 5th, it will allow open keyword bidding on all search terms in the UK and Ireland. This means that registered trademarks can now be bid on by competitors, whereas previously they could only show ads for trademarked terms with other words in the search ... http://www.browsermedia.co.uk/2008/04/08/google-introduces-new-adwords-trademark-policy/ Google continued to increase its US search market share last month, according figures from comScore. The search engine’s share of the market rose from 58.5% to 59.2% in February; while rivals Microsoft and Yahoo saw their figures drop slightly. Yahoo's share slipped to 21.6 percent, from 22.2 percent a month earlier, while ... http://www.browsermedia.co.uk/2008/04/01/google-search-share-up-paid-clicks-decrease/ The Google-DoubleClick acquisition has taken nearly a year to conclude, but the deal means that the search engine will now control an estimated 69% of the online advertising market. The deal was opposed by Yahoo and Microsoft due to concerns about the dominance it would give Google in the online ad ... http://www.browsermedia.co.uk/2008/04/01/doubleclick-deal-means-google-controls-69-of-the-online-ad-market/ Web users in the US are beginning to see video adverts in paid search links on Google.com, and the search engine plans more ad formats such as maps and images among the paid search results. At the moment, these video ads are appearing for tech related terms like ‘smart phone’ or ... http://www.browsermedia.co.uk/2008/03/27/google-begins-use-of-video-ads-in-search-results/ Some online retailers and other website owners have expressed their concern over a new Google search tool which is intended to help web users search within sites. This new search tool is displayed in the search results pages for a number of well known retailers and publishers. By using the tool, ... http://www.browsermedia.co.uk/2008/03/25/website-owners-unhappy-about-new-google-search-tool/ Despite the gloomy economic situation in the US, spending on search engine marketing continues to grow beyond expectations, reaching $12.2bn in 2007. This exceeded earlier predictions of $11.5 billion, and represents large rise on 2006’s figure of $9.4bn. These are preliminary results from the Search Engine Marketing Professional Organization (SEMPO) 2007 State ... http://www.browsermedia.co.uk/2008/03/20/search-marketing-spend-continues-to-grow-%e2%80%93-sempo/ Google’s $3.1bn acquisition of online advertising group DoubleClick has finally gone through, having been approved by the European Union. The deal was first announced in April 2007, but it has now taken almost a year for the merger to pass the scrutiny of the regulatory bodies. The US Federal Trade Commission approved ... http://www.browsermedia.co.uk/2008/03/13/google-finally-completes-doubleclick-deal/ Google has announced that it will start taking page load times into account when it assesses Quality Score. Quality score is used by the search engine which influences a particular ad’s position on the Google network, as well as minimum bids for keywords. Other factors already taken into account are keyword relevance, ... http://www.browsermedia.co.uk/2008/03/10/google-ppc-advertisers-need-to-speed-up-their-websites/ A couple of major UK brands in the insurance sector have recently been penalised by Google for boosting their rankings by buying paid reviews and paid links. Last week, car insurance aggregator Gocompare.com was dropped from the number one slot for the term ‘car insurance’, and sent to the relative obscurity ... http://www.browsermedia.co.uk/2008/03/06/big-brands-fall-foul-of-google-penalties/ Yahoo is launching a new programme that will allow website owners to build plug-ins for Yahoo Search that will enhance their listings in the search results pages. Users of Yahoo Search will then have the option of switching on these enhanced listings, and will see these results when the publisher’s site ... http://www.browsermedia.co.uk/2008/02/28/yahoo-opens-up-its-search-results/ January’s search engine market share figures have just been released by comScore, and Google remains the clear market leader in the US. Overall, 10.5bn searches were conducted on the major search engines in January, an increase of 8.9% compared with December. Google remains the clear leader, with users conducting 6.1bn searches with ... http://www.browsermedia.co.uk/2008/02/22/search-market-share-remains-constant-in-january/ Google has expanded its online video advertising program beyond YouTube, with the AdSense video ads now available in beta across all of the company’s content network sites. The video version of AdSense allows advertisers to buy text ads which run along the bottom 20% of the screen when videos are playing. ... http://www.browsermedia.co.uk/2008/02/22/google-expands-adsense-online-video-ad-programme/