Why Heat Maps are Smokin’ Hot

Heat maps are useful in conversion rate optimisation, but can be misinterpreted. Mouse-tracking, click, and scroll maps have their merits but present questions not answers.

You’re rushing into a/b testing

It’s tempting to rush into a new conversion rate optimisation project, but keep in mind that the goal of a/b testing is to solve usability problems, and not to please the marketing team.

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