Why Heat Maps are Smokin’ Hot

Heat maps are useful in conversion rate optimisation, but can be misinterpreted. Mouse-tracking, click, and scroll maps have their merits but present questions not answers.

Realtime Data Delivery

What is realtime data all about?

The Digital Brew : Episode 4. We chat to Matt O’Riordan about what realtime data delivery means and the challenges / complexities that the demand for speed creates.

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My Five #238

This week’s My Five features social media challenges, GIFs, and four-legged friends. Happy Friday!

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Improving crawl efficiency

The content on the site is great. There are plenty of high-quality links. So why isn’t my site ranking? Poor crawlability could be the issue.

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My Five #237

This week’s My Five includes a marketing masterclass, Skype Stories, Facebook’s new political tool, and covfefe?!

You’re rushing into a/b testing

It’s tempting to rush into a new conversion rate optimisation project, but keep in mind that the goal of a/b testing is to solve usability problems, and not to please the marketing team.

My Five #236

This week’s My Five focuses on the positive after a week of negative news – PPC bust ups, social media triumphs and an emojional retirement.

My Five #235

Featuring political and poetic games, social media psychology, and an app that stops you spending whilst inebriated – it can only be this week’s My Five!