Why Heat Maps are Smokin’ Hot

Heat maps are useful in conversion rate optimisation, but can be misinterpreted. Mouse-tracking, click, and scroll maps have their merits but present questions not answers.

You’re rushing into a/b testing

It’s tempting to rush into a new conversion rate optimisation project, but keep in mind that the goal of a/b testing is to solve usability problems, and not to please the marketing team.

cro when traffic's low - via philadams.co - browser media

CRO when traffic’s low

How to conduct effective conversion rate optimisation on low traffic sites. None of this “I can’t do CRO because my traffic’s too low” stuff! No excuses!

Page 1 of 212