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Influencing Influencers

Reaching out to influencers in your industry can be intimidating, but it needn’t be a chore. Try these tips for successful outreach.

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My Five #128

This week’s My 5: living digital, some cool design, a genius PR stunt and a mind-bogglingly hard maths problem. Can you beat a 14 year old?

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How to embrace a PR disaster

A PR disaster isn’t always a bad thing. We take a look at the companies who threw caution to the wind and embraced their bad online press.