Pay per click (PPC) marketing is usually the fastest way to rank on search engines and is an extremely targeted form of paid advertising.
Whilst the PPC model is simple, and the return on investment (ROI) can be superb, effective management of any paid search marketing campaign requires both a thorough understanding of the particular network and time to refine the campaigns to ensure maximum efficiency.
The opportunities that exist today with biddable media are very different to those of yesteryear and you should be making the most of the incredibly precise targeting that biddable media offers. Did you know that you can tweak your ad copy according to the weather? Do you want to target users who are interested in your competitors? Do you know about TrueView?
Effective pay per click management is not a ‘set up and leave alone’ form of advertising and it is vital to review your campaigns on a regular basis to ensure the optimum performance. Failure to monitor PPC campaigns can have a dramatic impact on the ROI achieved.
Browser Media offers a comprehensive paid search management service, which includes the following:
By outsourcing the management of your biddable media campaigns, you can focus on your core business.
If you are currently running pay per click campaigns (either in-house or with another agency) but are not 100% satisfied with performance, we can offer an objective PPC audit to ensure that you are getting the best from your paid search campaigns.
There is no commitment and the review is provided free of charge.