Pay per click (PPC) marketing is usually the fastest way to rank on search engines and is an extremely targeted form of paid advertising.
Whilst the PPC model is simple, and the return on investment (ROI) can be superb, effective management of any paid search marketing campaign requires both a thorough understanding of the particular network and time to refine the campaigns to ensure maximum efficiency.
The opportunities that exist today with biddable media are very different to those of yesteryear and you should be making the most of the incredibly precise targeting that biddable media offers. Did you know that you can tweak your ad copy according to the weather? Do you want to target users who are interested in your competitors? Do you know about TrueView?
Effective pay per click management is not a ‘set up and leave alone’ form of advertising and it is vital to review your campaigns on a regular basis to ensure the optimum performance. Failure to monitor PPC campaigns can have a dramatic impact on the ROI achieved.
Browser Media offers a comprehensive paid search management service, which includes the following:
By outsourcing the management of your biddable media campaigns, you can focus on your core business.
The following shows some of the feedback that we have received via the Recommended Agencies Register:
“Browser Media work tirelessly to squeeze out value for every dollar we invest in paid search.”
“Browser Media have a very solid understanding of Paid Search & PPC, they communicate well and have picked up our market very quickly. I like how honest they are, always putting us first – they will say if they think something is worth doing or a waste of time/money. We’ve seen improved results and I have a lot more confidence that our budget is being spent in the right way.”
“They took our existing PPC strategy and execution and made it incredibly effective by finding more relevant customers, reducing cost per acquisition, and building brand awareness for our targets.”
“Extremely professional service and great to know that you have an agency who is constantly trying to improve performance for you. Great communication and superb value for money.”
“This is a new way of getting our name into the market place and they have been both supportive and challenging.”
“Browser Media are a knowledgeable and reliable agency partner that offers good value for their services. I would recommend them for Paid search with no hesitation.”
If you are currently running pay per click campaigns (either in-house or with another agency) but are not 100% satisfied with performance, we can offer an objective PPC audit to ensure that you are getting the best from your paid search campaigns.
There is no commitment and the review is provided free of charge.