Unless you have a clear picture of what you want to achieve, it is impossible to plan, and subsequently measure, the success of any online marketing initiative.

Most of our clients come to us with a simple brief – to increase traffic. Whilst this is a perfectly justified objective, we will ask you questions and spend time researching your business and industry before being able to recommend a robust inbound marketing strategy.

We will seek to find answers to the following questions:

  • What are your business objectives?
  • How do these translate into marketing objectives?
  • Who are your customers?
  • Where are your customers?
  • What language do they use when looking for products / services online?
  • What sort of content is likely to delight them?
  • Who are your (online) competitors?
  • What are your competitors doing?

We will work with you to identify measurable objectives and ensure that the required tracking is installed and reporting correctly.

You will be itching to get going and grow traffic, but this is a vital phase and one that we will constantly review. Building solid foundations will ensure the success of future digital marketing activities.

Free digital marketing strategy consultation

The first step that you need to take in improving your online marketing strategy is to get in touch with us. We can’t help you if we don’t speak to you, so we would love to hear from you today.

There is no commitment and the initial consultation will be free of charge.

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