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Google’s new page layout algorithm
Last week google announced its latest algorithmic tweak; a page layout algorithm improvement that looks at the amount of ad space above-the-fold (the portion of the site that is visible without scrolling down) on a web page. If ad space is deemed excessive, your site may be penalised and downgraded in natural search listings. Image via flickr.com/photos/scobleizer In the words of Google’s Matt Cutts, "Rather than scrolling down the page…
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One privacy policy to rule them all as Google consolidates data
Google has been making some radical changes of late, from algorithmic alterations to increased socialisation of search. The company’s latest change comes in the form of combined user data and a new unified privacy policy. From the 1st March Google will combine information that (signed-in) users provide in one service with information from other Google services. In a nutshell, Google will treat you as a single user across all of…
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Google testing offer extensions in beta
Google is currently beta-testing ‘offer extensions’ in its ads, a feature that allows advertisers to place a link within their ads, directing users straight to a page containing information about offers that can be redeemed either online or offline. Advertisers can include information about the offer within the ad alongside the link to try and entice people to click on the link and view more information about the deal. The…
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Video being uploaded to YouTube at a rate of one hour per second
YouTube revealed earlier this week that its users are now uploading video content to the site at a rate of one hour of video per second, or if you prefer, a day of video every 24 seconds, 9 months every 2 hours, a decade a day or a century every 10 days. However you look at it, it’s an amazing milestone. Additionally, the average YouTube visitor spends an average of…
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