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Google’s new page layout algorithm
Last week google announced its latest algorithmic tweak; a page layout algorithm improvement that looks at the amount of ad space above-the-fold (the portion of the site that is visible without scrolling down) on a web page. If ad space is deemed excessive, your site may be penalised and downgraded in natural search listings. Image via flickr.com/photos/scobleizer In the words of Google’s Matt Cutts, "Rather than scrolling down the page…
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AdSense and Analytics integration now available for all
Over recent months, Google has been encouraging some publishers to integrate the AdSense and Analytics accounts into one big, easily accessible account, and it has now been announced that this feature is available for all to use. Integrating the two accounts is advised by Google as it gives publishers a better insight into the traffic to their sites and into how users interact on the pages of their website once…
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Google expands AdSense online video ad programme
Google has expanded its online video advertising program beyond YouTube, with the AdSense video ads now available in beta across all of the company’s content network sites. The video version of AdSense allows advertisers to buy text ads which run along the bottom 20% of the screen when videos are playing. This is supposed to be a less intrusive format than pre-roll video ads. Since Google acquired YouTube in 2006,…
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