Social Media Bowl XLVII
I have to confess that I just don’t really get American Football. That is not to say that I don’t respect that fact that millions [...]
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New Google Display Network setting – Flexible Reach
If you have set up a Google Display Network campaign recently you may have noticed the new setting that is available, named “Flexible reach”: Found [...]
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Online Ad Spending to grow by over 23% in 2012
It has been revealed in a report carried out by eMarketer that ad spend in the US will surpass that spent on print advertising in [...]
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Are you using Google’s improved products ads?
Now that Christmas is fast approaching many retailers are increasing their AdWords media spend in order to try and attract as many targeted clicks as [...]
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Google AdWords’ 20 Most Expensive Keyword Categories
Have you ever wondered how Google makes it’s money? The bulk of it’s profits are generated through AdWords advertising – 97% to be precise. In [...]
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Real-time ads being tested on Facebook
Facebook is the largest social network in world and therefore has access to a database of millions upon millions of consumers, and should therefore be [...]
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How LinkedIn’s new features could help your business
When it comes to marketing your business, LinkedIn isn’t always a channel that comes to mind. Much of the reason for LinkedIn often being overlooked [...]
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LinkedIn rolls out new, advanced ad targeting
LinkedIn, the “professional social network” has emerged from its beta testing phase with some new features that allow advertisers to target LinkedIn users’ with pin-point [...]
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