Online Marketing News Archive

Some promising looking news over at the Adwords Blog today…
If you have managed PPC campaigns on Google’s adwords platform before, you should be familiar with the concept of exact, phrase and broad match.
As a general priniciple, we tend to avoid using broad match as it can lead to some VERY broad ‘matches’ and you can … Read full article>

The official Google Adwords blog is always a useful resource for keeping up to date with new innovations and general tips and tricks for the platform.
A new post entitled "Three ways to control your AdWords costs" caught our interest and offers the following video explaining how to ‘control’ your advertising costs:
 

 
Whilst all three approaches that … Read full article>

Last week, Google announced the launch of it’s new Adwords feature, that they have introduced to increase the transparency of the paid search auction to give advertisers more insight into how their keyword bids are affecting the number of impressions and clicks their ads receive, called the Bid Simulator.
This new feature allows users to see … Read full article>

In 2008 Google changed it’s Adwords trademark policy to allow the use of trademarks as keywords in the UK, US and Canada and from the 4th of June this year, this new change to the policy will expand to a total of 190 countries.
Previous to this, Google was a lot stricter on the issue and … Read full article>

As a PPC management agency we know more than most that different campaign goals within Adwords need different success metrics.
For instance if an Adwords campaign was set up for an e-commerce site where conversions were purely based on financial transactions then if one click resulted in three transactions then this would ideally be reported as … Read full article>

In November 2008, Google began to test a new interface for Adwords with a few U.S advertisers and has now expanded it’s availability to other countries, including the UK and Australia and also in other languages across the world.
This new interface adds another dimension to Adwords, making the process of altering bids, changing settings, seeing … Read full article>

We had a significant response to our post on what we referred to as a fundamental flaw on Google. Thank you for all those who contacted us directly and agreed with the frustration that this can cause and thank you to those sites that linked to the article.
Such was the response that we would like … Read full article>

Google adwords presents website publishers with an excellent medium through which to attract highly targeted traffic to their website.
By carefully selecting keywords, crafting appealing ad copy and sending the visitors through to the most appropriate landing page, pay per click (PPC) marketing can be an extremely effective form of online marketing.
In the UK, and many … Read full article>

If you have ever managed PPC campaigns on Google Adwords, you will know that the quality score is extremely important and has a massive effect on the overall performance of a paid search campaign.
There are a number of factors that are used in the quality score algorithm, but click through rate (CTR) has always been … Read full article>

We are very pleased to be working with Breakthrough Breast Cancer to support a variety of initiatives being run during the Breakthrough Breast Cancer Awareness Month.
Browser Media is managing a series of paid search campaigns to help drive traffic to the campaign sites and to increase awareness of the charity.
Every year, nearly 46,000 women are … Read full article>