UK Search Engine Marketing Agency
Blog
Google testing offer extensions in beta
Google is currently beta-testing ‘offer extensions’ in its ads, a feature that allows advertisers to place a link within their ads, directing users straight to a page containing information about offers that can be redeemed either online or offline. Advertisers can include information about the offer within the ad alongside the link to try and entice people to click on the link and view more information about the deal. The…
Click here to read more »
Google AdWord’s Automated Rules
Back in February 2011 Google launched Automated Rules for all advertisers – a feature that helps advertisers save time by automating Google to pause / activate selected campaigns / ad groups / keywords / ads when a chosen event occurs. For example you can use Automated Rules to alter your daily budget based on the day. For instance if you know a day in the future or a chosen day…
Click here to read more »
A Google AdWords round up of 2011
As ever, the past year has been a busy one for Google and it has made many changes to the AdWords interface, settings and the ads that we see on Google everyday. Here is a quick summary of the important changes Google has made in 2011 and the impact they have had on how we advertise. At the beginning of the year, Google implemented changes to the Ad Preview tool,…
Click here to read more »
Google’s top of page bid estimates – how accurate are they?
Back in September Google announced its new feature, “top of page bid estimates”, which is similar to its first page bid estimates but recommends a cost per click bid to help advertisers get their ads to appear at the top of the search results page. The idea is for advertisers to use the “Top vs. Side segment” to determine how their ads perform when on top of the SERPs compared…
Click here to read more »
Are you using Google’s improved products ads?
Now that Christmas is fast approaching many retailers are increasing their AdWords media spend in order to try and attract as many targeted clicks as possible, and take advantage of those people searching for Christmas gifts. The period leading up to Christmas can be the busiest time of the year for a lot of online stores and Google AdWords is obviously a great way to get your products in front…
Click here to read more »
Google rolls out ads at the bottom of SERPS
Anyone who keeps tabs on Google-related news will be aware that the company has been not so subtlety testing ads at the bottom of it’s SERPS for some time now, and this week, Google officially announced it’s plans to implement the changes permanently. The initial worry for advertisers is that Google will stop serving ads to the side of search results, in turn jeopardising click through rates and all that…
Click here to read more »
Google’s Dynamic Ads
Just over a week ago Google announced that it’s beta testing a very interesting concept – dynamic AdWords ads – a new feature that will allow online business owners to create dynamic ads based on their inventory by using Google’s organic web crawling technology. There are a lot of e-commerce and transactional websites online that are constantly adding new products to their stock lists and a well managed PPC campaign…
Click here to read more »
AdWords adds ‘Top vs Side’ reporting segmentation
Last week, Google announced the launch of its new segmentation feature that now allows AdWords advertisers to see when their ads have appeared above the organic search results, ie.'Top' or to the right hand side of the results, ie. 'side'. According to Google, this new feature came about as a result of a post written be their Chief Economist, Hal Varian, which confirmed that there is a large difference in…
Click here to read more »
Google changes Display Network campaign settings
Last week, Google announced its latest changes to the Google Display Network campaign settings. These changes affect ads that are set to appear on the Display Network on "Relevant pages only on placements, audiences, and topics I manage" and that only target keywords in at least one ad group. If you have not selected placements, audiences and / or topics, and only entered keywords, then your ads will be affected…
Click here to read more »
Google AdWords’ 20 Most Expensive Keyword Categories
Have you ever wondered how Google makes it’s money? The bulk of it’s profits are generated through AdWords advertising – 97% to be precise. In the last four quarters alone, Google has accumulated $32.2 billion in ad revenue. No real revelations there, but looking more specifically, what keyword groups generate the most profit in Google AdWords? As an answer to this burning question, web marketing company, WordStream, created an infographic…
Click here to read more »
