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Advertisers experiencing higher CTR from mobile search
You don’t have to be in the marketing game to know that mobile is booming, with the past 18 months in particular showing massive growth. This growth has forced marketers to focus more attentions to mobile search. This was highlighted in a recent report, that suggested the proportion of companies using mobile search has doubled since last year. So, usage increase considered, it’s no surprise that click through rates from…
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Online advertising has a positive affect on offline sales
When running online advertising such as paid search campaigns, it can be extremely easy to see how it is working online, by placing conversion tracking on your website and therefore seeing exactly which keywords are generating online sales, making it very easy to calculate your ROI. However, when it comes to measuring the affect of online advertising on offline sales it can be extremely difficult to see a direct correlation….
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Google Advances Location Targeting on AdWords
For many businesses that only offer a service or product in a restricted area, it can be a very good idea to use location-targeting in AdWords. This can help save money and increase return-on-investment (ROI) by only showing their ads to the target audience that are most likely to convert. For example if you are restaurant in a particular county, then it would be very expensive to advertise to the…
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Should Google’s Ad Preview and Keyword Diagnosis tools be trusted?
Back in mid-January Google announced the release of its new and improved ad preview tool, which allows you to preview the Google results pages and see if / where your paid ads are appearing without having to incur impressions or clicks. A useful new feature was the ability to test geo-targeted ads for campaigns that are not where you are physically located. E.g, UK advertisers targeting the US can see…
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Google is simplifying bidding for the display network
On the 15th March 2011 Google will be changing the way you bid on the display network in order to simplify the system. Currently there are three different default bid settings for managed placements: a regular default bid, a managed placements bid, and a display network bid, which can be a bit confusing and rather inept if you choose to set individual bids for managed placements. Therefore in mid-March Google…
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Google rolls out Product Listing Ads
Google’s latest ad format came out of beta testing yesterday and is being rolled out across the US. Enter, Google Product Listing Ads. Google Product Listing Ads essentially make AdWords listings more visual by allowing advertisers to list their products with accompanying images. For an overview of the new feature, watch the video below: Google explained the benefits of this service on their blog, yesterday, “With Product Ads, users can…
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Google introduces the ‘slightly’ broad concept
Some promising looking news over at the Adwords Blog today… If you have managed PPC campaigns on Google’s adwords platform before, you should be familiar with the concept of exact, phrase and broad match. As a general priniciple, we tend to avoid using broad match as it can lead to some VERY broad ‘matches’ and you can find your click through rate (CTR) plummeting or a lot of highly untargeted…
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The secret to reducing AdWords costs
The official Google Adwords blog is always a useful resource for keeping up to date with new innovations and general tips and tricks for the platform. A new post entitled "Three ways to control your AdWords costs" caught our interest and offers the following video explaining how to ‘control’ your advertising costs: Whilst all three approaches that are discussed are indeed methods to control your costs, we find…
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The New Adwords Bid Simulator
Last week, Google announced the launch of it’s new Adwords feature, that they have introduced to increase the transparency of the paid search auction to give advertisers more insight into how their keyword bids are affecting the number of impressions and clicks their ads receive, called the Bid Simulator. This new feature allows users to see how the number of impressions and clicks could be affected if they were to…
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Google Expands it’s Trademark Policy Changes
In 2008 Google changed it’s Adwords trademark policy to allow the use of trademarks as keywords in the UK, US and Canada and from the 4th of June this year, this new change to the policy will expand to a total of 190 countries. Previous to this, Google was a lot stricter on the issue and made it impossible for anyone to use trademarks as keywords in their Adwords PPC…
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