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Google Updates Adwords Conversion Metrics
As a PPC management agency we know more than most that different campaign goals within Adwords need different success metrics. For instance if an Adwords campaign was set up for an e-commerce site where conversions were purely based on financial transactions then if one click resulted in three transactions then this would ideally be reported as three conversions. However if a web site is not transactional and the conversions are…
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New Google Adwords Interface
In November 2008, Google began to test a new interface for Adwords with a few U.S advertisers and has now expanded it’s availability to other countries, including the UK and Australia and also in other languages across the world. This new interface adds another dimension to Adwords, making the process of altering bids, changing settings, seeing trends and comparing the performance of ads / keywords etc. that much easier, as…
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Is it possible to force Google to change its mind?
We had a significant response to our post on what we referred to as a fundamental flaw on Google. Thank you for all those who contacted us directly and agreed with the frustration that this can cause and thank you to those sites that linked to the article. Such was the response that we would like to do a mini test to see if it is in fact possible to…
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Fundamental Flaw in Google Adwords Platform
Google adwords presents website publishers with an excellent medium through which to attract highly targeted traffic to their website. By carefully selecting keywords, crafting appealing ad copy and sending the visitors through to the most appropriate landing page, pay per click (PPC) marketing can be an extremely effective form of online marketing. In the UK, and many other territories, the Google Adwords platform is currently way ahead in terms of…
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Google adwords quality score update
If you have ever managed PPC campaigns on Google Adwords, you will know that the quality score is extremely important and has a massive effect on the overall performance of a paid search campaign. There are a number of factors that are used in the quality score algorithm, but click through rate (CTR) has always been critical. An ad with a high click through rate, when compared to other ads…
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Pink your Adwords campaign!
We are very pleased to be working with Breakthrough Breast Cancer to support a variety of initiatives being run during the Breakthrough Breast Cancer Awareness Month. Browser Media is managing a series of paid search campaigns to help drive traffic to the campaign sites and to increase awareness of the charity. Every year, nearly 46,000 women are diagnosed with breast cancer in the UK. If cancer is diagnosed in the…
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Beware of the Google ‘search’ network
We like Google. We spend quite a bit of time defending Google to our clients and explaining how embracing Google's quest for relevant search results is the most effective form of search engine marketing in the long term. Every now and then we do, however, come across examples of the greed that many people despise Google for and find it hard to justify. A recent example raises serious question marks…
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Google’s trademark policy: the possible effects
Hitwise has been looking at the possible consequences of the changes to Google’s trademark polices, due to come into effect on May 5th. The web measurement firm calculated that the top 100 Google Internet properties sent 36.55% of all online traffic to UK websites in March, an increase on 30.19% in the same month in 2007. The majority of this traffic comes from either Google UK or Google.com, a combined…
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Google introduces new AdWords trademark policy
Google announced on Friday that, from May 5th, it will allow open keyword bidding on all search terms in the UK and Ireland. This means that registered trademarks can now be bid on by competitors, whereas previously they could only show ads for trademarked terms with other words in the search query. This open bidding for keywords has been Google policy in North America since 2004, and its introduction into…
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Google PPC advertisers need to speed up their websites
Google has announced that it will start taking page load times into account when it assesses Quality Score. Quality score is used by the search engine which influences a particular ad’s position on the Google network, as well as minimum bids for keywords. Other factors already taken into account are keyword relevance, the historical clickthrough rates of a particular keyword, as well as landing page quality. Now it seems that…
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