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Pink your Adwords campaign!
We are very pleased to be working with Breakthrough Breast Cancer to support a variety of initiatives being run during the Breakthrough Breast Cancer Awareness Month. Browser Media is managing a series of paid search campaigns to help drive traffic to the campaign sites and to increase awareness of the charity. Every year, nearly 46,000 women are diagnosed with breast cancer in the UK. If cancer is diagnosed in the…
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Beware of the Google ‘search’ network
We like Google. We spend quite a bit of time defending Google to our clients and explaining how embracing Google's quest for relevant search results is the most effective form of search engine marketing in the long term. Every now and then we do, however, come across examples of the greed that many people despise Google for and find it hard to justify. A recent example raises serious question marks…
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Google’s trademark policy: the possible effects
Hitwise has been looking at the possible consequences of the changes to Google’s trademark polices, due to come into effect on May 5th. The web measurement firm calculated that the top 100 Google Internet properties sent 36.55% of all online traffic to UK websites in March, an increase on 30.19% in the same month in 2007. The majority of this traffic comes from either Google UK or Google.com, a combined…
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Google introduces new AdWords trademark policy
Google announced on Friday that, from May 5th, it will allow open keyword bidding on all search terms in the UK and Ireland. This means that registered trademarks can now be bid on by competitors, whereas previously they could only show ads for trademarked terms with other words in the search query. This open bidding for keywords has been Google policy in North America since 2004, and its introduction into…
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Google PPC advertisers need to speed up their websites
Google has announced that it will start taking page load times into account when it assesses Quality Score. Quality score is used by the search engine which influences a particular ad’s position on the Google network, as well as minimum bids for keywords. Other factors already taken into account are keyword relevance, the historical clickthrough rates of a particular keyword, as well as landing page quality. Now it seems that…
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Demographic targeting with PPC ads
Google has announced that it is launching demographic bidding on Adwords. In essence, the new functionality will allow advertisers to target specific demographic groups, based on the profiles supplied by the content network website owners. This sounds very promising and will of course be of great interest to online marketers, but we would suggest that it is not going to be totally reliable and may not represent the marketing utopia…
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eBay reduces Google Adwords spend
After temporarily removing all its paid search advertising from the search engine, eBay has returned to advertising via Google, though it has reduced its spend from previous levels. The two firms had fallen out after Google had scheduled a Google Checkout party on the fringes of eBay’s own event in Boston last week. This was seen as a provocative move by eBay, as Google has been keen to promote its…
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Google checks out the UK
As reported on the BBC site, Google has announced that it is opening up its Google Checkout service to the UK. Google Checkout is the search giant’s payment processing system that goes head to head with some of the larger, more established services such as PayPal, which remains the dominant payment processing service. It has been available in the US since last summer (06) but has only now been rolled…
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The truth about click fraud?
Click fraud accounts for less than 0.02% of all clicks according to Google The search engine giant has released a figure for the amount of fraudulent clicks it fails to detect. In addition, Google plans to provide PPC advertisers with more information on its methods of click fraud detection. Shuman Ghosemajumder, Google’s business product manager for trust & safety says the company is ‘working to be more transparent and informative on the…
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Google Adwords Quality Score Revealed
Google has announced that it will start to show quality scores against all keywords in Adwords campaigns. The concept of 'quality score' is one that has, to date, set Google Adwords apart from other PPC advertising platforms. Whereas most PPC channels reward the highest bidders with the top slots, Google has for some years ranked PPC ads on a number of factors, of which your maximum bid is only one….
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