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Is Google going to punish keyword rich domains?
At the end of February, Google announced changes to its algorithm which aimed to improve the quality of its search results and reduce the rankings of low-quality content farms in favour of original, high-quality websites In a recent YouTube video, Matt Cutts shares his views on domains and the brand vs. keyword debate. In the video Cutts strongly emphasises his preference for “brand-able” domains and how the majority of the…
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Google uses human power for its search results
It seems that Google uses more than just an algorithm to produce its search results, and employs people to review specific queries. Google’s Director of Research Peter Norvig has been talking about the methods the search engine uses to ensure the quality and accuracy of its results. According to Norvig: “Another way we do it [improve the quality of search results] is to randomly select specific queries and hire people…
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Google Adwords Quality Score Revealed
Google has announced that it will start to show quality scores against all keywords in Adwords campaigns. The concept of 'quality score' is one that has, to date, set Google Adwords apart from other PPC advertising platforms. Whereas most PPC channels reward the highest bidders with the top slots, Google has for some years ranked PPC ads on a number of factors, of which your maximum bid is only one….
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Google Power
An interesting read on the Guardian website about concerns over the power the mighty Google has over thousands of businesses. The article explores the reliance many businesses have on Google for web traffic (especially true in the UK where over 75% of searchers are using Google) and considers the financial impact of being delisted. A couple of examples of companies suing Google are mentioned, including the well documented kinderstart.com, and the…
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Guaranteed search engine results
A very interesting civil lawsuit has been filed against Google in the US by kinderstart.com who experienced an 80% decline in revenue following Google imposing a site penalty in March 2005.
