Google uses human power for its search results
December 20th, 2007
It seems that Google uses more than just an algorithm to produce its search results, and employs people to review specific queries.
Google’s Director of Research Peter Norvig has been talking about the methods the search engine uses to ensure the quality and accuracy of its results.
According to Norvig:
“Another way we do it [improve the quality … Read full article>
Google Adwords Quality Score Revealed
February 16th, 2007
Google has announced that it will start to show quality scores against all keywords in Adwords campaigns.
The concept of ‘quality score’ is one that has, to date, set Google Adwords apart from other PPC advertising platforms. Whereas most PPC channels reward the highest bidders with the top slots, Google has for some years ranked PPC … Read full article>
Google Power
July 7th, 2006
An interesting read on the Guardian website about concerns over the power the mighty Google has over thousands of businesses.
The article explores the reliance many businesses have on Google for web traffic (especially true in the UK where over 75% of searchers are using Google) and considers the financial impact of being delisted.
A couple of examples … Read full article>
Guaranteed search engine results
March 20th, 2006
A very interesting civil lawsuit has been filed against Google in the US by kinderstart.com who experienced an 80% decline in revenue following Google imposing a site penalty in March 2005.
