Smartphone users will no doubt have encountered an app of some sort that supports barcode scanning. So what is it and how can it change the way we shop? There are a host of price comparison barcode scanning apps available for iOS and Android devices, Red Laser and Barcode Scanner to name but two. But we are starting to see more big brands integrate scanning technology with their smartphone applications….
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Apple has officially announced that it’s mobile advertising platform – iAd, is to launch in Europe this year. iAd was first launched in the US back in July, the UK and France can expect to see the service in December, while Germany will have to wait until January 2011. The official press release, revealed that we can expect to see iAds from L’Oréal, Renault, Louis Vuitton, Nespresso, Perrier, Unilever, Citi,…
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