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August 2011 search engine share data, Google shows slight decline

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Latest statistics from comScore show that Google’s share of the U.S. search engine market has dipped for the first time since September 2009. Despite still dominating the market, Google’s share fell slightly in August 2011 when compared to July 2011, from 65.1% to 64.8%. In contrast, Yahoo! gained 2 percentage points in August to claim a total of 16.3% of the market share in the U.S. Bing, which saw no…

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Ask.com throws in the towel

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The once prolific Ask.com has announced that it will no longer be operating as a search engine. Ask.com, formerly known as Ask Jeeves, was launched in 1996 and was immensely popular, handling upwards of 2 million search queries a day at it’s peak. However, the reign of Ask.com was short lived as Google began to grow. As Google took hold of the search market, Ask.com’s market share plummeted, as did…

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Search marketers want more competition for Google

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With Google so dominant in the search market in both the US and Europe, marketers have been lamenting the lack of a rival to the search engine’s dominance of the industry. Google’s market share in the US was almost 70% in June, while in the UK this dominance is even more marked, with recent Hitwise stats giving it 87% of all searches in the same month. At the RBC Capital…

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Google’s search share continues to rise

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Google continues to dominate the search engine market in the US, and managed to increase its share by another percentage point in June, meaning it now has an almost 70% share of searches. While Google’s share has been increasing, that of its rivals has decreased, especially when you look at the year on year figures. According to Hitwise, while Google’s share of searches has increased from 63.9% in June 2007…

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Ask.com attracts 1m new searchers

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Ask.com has attracted almost a million new UK users over the past three month, as a result of an aggressive new ad campaign, as well as a revamp of its search engine. The search engine, which trails behind rivals Google, Yahoo and Microsoft in terms of market share, has seen its visitor figures rise from 4.54m to 5.48m, according to figures from Nielsen//NetRatings. It launched a guerilla style marketing campaign…

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Major search engine results overlap by less than 1%

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A new comparative study into the four major search engines has found that results delivered by all four for the same search terms can be very different, with very little overlap between them. The study was carried out by researchers from Pennsylvania State University and Queensland University of Technology in April 2007 for Dogpile, a meta-search engine which delivers results from Google, Ask, Yahoo and Microsoft Live Search. First page…

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Ask upgrades its search engine

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Ask.com has launched a major redesign of its search engine, bringing search results from different media types into one homepage. It is similar to Google’s Universal Search, which was unveiled last month, though the layout and navigation tools differ from Google’s effort. The new version, currently only available on the US version of the search engine, has been dubbed ‘Ask3D’, as the search results are displayed in three columns. According…

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Search Engine Statistics

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The latest figures from representatives of major ratings and traffic analysis services confirm Google’s dominance of both the UK and global search engine markets. Search Engine Watch has a round up of the latest search engine statistics presented by representatives from Hitwise, Neilsen/NetRatings and others at the recent Search Engine Strategies conference in London. Alex Burmaster, European Internet analyst at Nielsen//NetRatings, Heather Hopkins from Hitwise, and Richard Zwicky, CEO of…

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UK Search Engine Statistics

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New figures have been published by Nielsen / NetRatings which show that Google has increased its market share of the UK search market, with 68% of UK click-throughs in August, a 2.8% rise from February. Yahoo!, in second place, managed only a 0.1% growth in the same period to reach a market share of 9.1%. Ask.com, MSN and AOL all saw a drop of around 1% in market share, to…

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