Online Marketing News Archive

With Google so dominant in the search market in both the US and Europe, marketers have been lamenting the lack of a rival to the search engine’s dominance of the industry.
Google’s market share in the US was almost 70% in June, while in the UK this dominance is even more marked, with recent Hitwise stats … Read full article>

Google continues to dominate the search engine market in the US, and managed to increase its share by another percentage point in June, meaning it now has an almost 70% share of searches.
While Google’s share has been increasing, that of its rivals has decreased, especially when you look at the year on year figures.
According to … Read full article>

Ask.com has attracted almost a million new UK users over the past three month, as a result of an aggressive new ad campaign, as well as a revamp of its search engine.
The search engine, which trails behind rivals Google, Yahoo and Microsoft in terms of market share, has seen its visitor figures rise from 4.54m … Read full article>

A new comparative study into the four major search engines has found that results delivered by all four for the same search terms can be very different, with very little overlap between them.
The study was carried out by researchers from Pennsylvania State University and Queensland University of Technology in April 2007 for Dogpile, a meta-search … Read full article>

Ask.com has launched a major redesign of its search engine, bringing search results from different media types into one homepage.
It is similar to Google’s Universal Search, which was unveiled last month, though the layout and navigation tools differ from Google’s effort.
The new version, currently only available on the US version of the search engine, has … Read full article>

The latest figures from representatives of major ratings and traffic analysis services confirm Google’s dominance of both the UK and global search engine markets.
Search Engine Watch has a round up of the latest search engine statistics presented by representatives from Hitwise, Neilsen/NetRatings and others at the recent Search Engine Strategies conference in London.
Alex Burmaster, European … Read full article>

New figures have been published by Nielsen / NetRatings which show that Google has increased its market share of the UK search market, with 68% of UK click-throughs in August, a 2.8% rise from February.
Yahoo!, in second place, managed only a 0.1% growth in the same period to reach a market share of 9.1%.
Ask.com, MSN … Read full article>