Search improves branding – Google
July 11th, 2008
Brands that are given the exposure of high rankings in the search engines benefit from increased consumer awareness and brand affinity, according to a new survey commissioned by Google.
The Ipsos / Enquiro survey, which uses search data from Europe, aimed to look at the role of branding in search marketing.
It found that a prominent presence … Read full article>
Brand search terms
March 20th, 2007
According to a study conducted by online travel agency Travelocity, brand names work better as search marketing keywords than non-branded terms.
Jeffrey Glueck, Chief Marketing Officer at Travelocity, offered this advice while speaking at the IAB’s Performance Marketing Forum this week in Chicago.
Glueck bases his assertion on Travelocity’s paid search stats - 96% of Travelocity’s bookings … Read full article>
