Online Marketing News Archive

Fraud monitoring firm Click Forensics has just released its Click Fraud Index statistics for the final quarter of last year, and finds that click fraud has risen to 16.6% of all clicks.
This is up from 14.2% for the same quarter in 2006, and an increase on the previous quarter’s figure of 16.2%.
Click Forensics uses data … Read full article>

There was an interesting article on Forbes last week, which featured Google’s Senior Product Manager Shuman Ghosemajumder talking about the issue.
Google has previously faced legal action from advertisers over the issue, and many third party reports suggest that the click fraud problem is growing. For instance, monitoring firm ClickForensics estimated in July that the overall … Read full article>

Google has admitted that criminals have been hijacking some of the search engine’s sponsored links in an attempt to install malware onto users’ computers. 
Though Google has not released any figures on the number of users affected by the attacks, or which search terms were involved, though some reports say that links for around 20 keywords … Read full article>

Google has announced that it will start to show quality scores against all keywords in Adwords campaigns.
The concept of ‘quality score’ is one that has, to date, set Google Adwords apart from other PPC advertising platforms. Whereas most PPC channels reward the highest bidders with the top slots, Google has for some years ranked PPC … Read full article>

Apologies for the apparent obsession with PPC click fraud in our news items recently, but it is an important issue and merits closer analysis.
An interesting report entitled ‘How Fictitious Clicks Occur in Third-Party Click Fraud Audit Reports’ has been published by Google’s click quality team. In essence, the report represents Google’s response to the accusations … Read full article>

Hot on the heels of our recent article on PPC click fraud, it is interesting to read that the leading search engines are teaming up with an advertising trade group to find a better way to identify and combat click fraud.
As reported in Business Week (please note that this site contains pop up advertisements), collaboration of … Read full article>

We are frequently asked about PPC click fraud. Justifiably, many advertisers are concerned that they are spending their advertising budget on fraudulent clicks and the frequent reports in the media (some claiming that as much as 30% of paid-for clicks are fraudulent) give cause for alarm.
What is click fraud?
Click fraud can be defined as any … Read full article>