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September 2011 search engine market share – Google regains momentum
A month ago we published a blog post documenting the U.S. search engine market share data for August 2011, based on data from comScore. The information shared within that post was interesting as it showed that Google’s share of the U.S. search engine market had dipped to under 65 percent for the first time in two years. However, a month on and it looks like normal business has been resumed,…
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August 2011 search engine share data, Google shows slight decline
Latest statistics from comScore show that Google’s share of the U.S. search engine market has dipped for the first time since September 2009. Despite still dominating the market, Google’s share fell slightly in August 2011 when compared to July 2011, from 65.1% to 64.8%. In contrast, Yahoo! gained 2 percentage points in August to claim a total of 16.3% of the market share in the U.S. Bing, which saw no…
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Facebook dominating the US online display ad market
The growth of Facebook provides us with a constant stream of mind-blowing statistics. 2010 in particular was a massive year for the site with 640 million+ worldwide users increasing overall site usage by around 40% in the 12 month period. It even got it’s own movie. Routine Facebook chatter out the way, let’s look at some new advertising statistics that really do hammer home the extent of Facebook’s web domination….
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The digital year in review
2010 saw some significant changes in the way we consume digital content. Social media, video content and mobile are all changing the way marketers engage with consumers. Leader in digital market measurement, comScore has released its latest report - 2010 Europe Digital Year in Review, which offers an overview of the digital landscape in Europe, examining trends in internet usage, social networking, online video, mobile and search. Here are some key points from the report; Europeans spend…
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Has Bing’s Market Share Peaked?
According to the lastest report released by comScore this week, it would appear that Bing’s growth is gradually slowing down, whilst Google’s is on its way up again. Does this mean that Microsoft’s share in the market has peaked or can it continue to grow and really pose a threat to Google? comScore’s September report shows that Google’s share in the search engine market is now rapidly approaching the 65…
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Bing’s slowly gaining on Google’s Market Share
Earlier this week ComScore released it’s monthly qSearch analysis report, conducted on the U.S Search Market throughout August and it shows some interesting results. The report shows that last month there were 13.9 billion core searches performed in the U.S alone, with Google’s share of that figure being 64.9%, Yahoo!’s 19.3% and Microsoft’s 9.3%. When comparing these figures to the previous month, it shows that whilst Yahoo!’s share remains exactly…
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Microsoft and Yahoo! join forces in the battle against Google
In Microsoft’s latest quest to challenge Google for search market share, it has finally struck a deal with Yahoo! to really stir things up. After months of speculation over a possible deal between Microsoft and Yahoo!, they have finally announced their collaboration to take on their chief rival, Google. The deal proposed will see the two companies joining forces, with Yahoo!’s search engine being powered by Microsoft’s Bing and Yahoo!…
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New Display Ad Reporting Tool from ComScore
Earlier this week comScore announced the release of it’s new ad reporting tool, comScore Ad Metrix, within the UK. The Ad Metrix service, that was first launched in the US in the early 2009, evaluates information provided by ComScore’s UK panel of around 60,000 Internet users and includes data from a range of online display advertising from banners to video ads. This new product is said to be a "breakthrough…
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Is Social Media taking over our lives?
In recent years, the growth of Social Networking sites, such as Facebook, Twitter, MySpace, etc. has been phenomenal and it is still continuing to grow. Across the globe, the audience for social media services has risen 25% between August 2007 and August 2008, according to comScore. Facebook, the mother of social networking sites, is reportedly on track to having half of the UK population registered as members in the near…
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European mobile search market grows by 38%
The mobile search market grew by 38% in Europe year on year in June, while gains in the US market were more impressive, with the number of people searching via mobile rising by 68% compared with June 2007’s figures. The figures, released by online measurement firm comScore, revealed that 4.5m Europeans and 20.8m US mobile users used mobile search in June. The growth in the use of mobile search has…
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