European mobile search market grows by 38%
September 17th, 2008
The mobile search market grew by 38% in Europe year on year in June, while gains in the US market were more impressive, with the number of people searching via mobile rising by 68% compared with June 2007’s figures.
The figures, released by online measurement firm comScore, revealed that 4.5m Europeans and 20.8m US mobile users … Read full article>
Google’s paid clicks rise
June 3rd, 2008
The number of click’s on Google’s paid search ads increased significantly in April, according to figures from comScore.
Investors in the search engine had been concerned by slower than expected growth in Google’s paid search income in the first quarter of the year, but the latest results suggest that this may have been a temporary decline.
Google … Read full article>
Google search share up, paid clicks decrease
April 1st, 2008
Google continued to increase its US search market share last month, according figures from comScore.
The search engine’s share of the market rose from 58.5% to 59.2% in February; while rivals Microsoft and Yahoo saw their figures drop slightly.
Yahoo’s share slipped to 21.6 percent, from 22.2 percent a month earlier, while Microsoft’s share slipped to 9.6 … Read full article>
Search market share remains constant in January
February 22nd, 2008
January’s search engine market share figures have just been released by comScore, and Google remains the clear market leader in the US.
Overall, 10.5bn searches were conducted on the major search engines in January, an increase of 8.9% compared with December.
Google remains the clear leader, with users conducting 6.1bn searches with the company, while its search … Read full article>
Chinese search engines growing in popularity
January 30th, 2008
Two of China’s biggest search engines, Baidu.com and Alibaba.com were ranked in the top 10 of the world’s most popular search sites, according to recent comScore stats.
Leading Chinese search engine Baidu, which recently moved into the Japanese market, has moved up to third, with 5.2% of worldwide searches, a total of £3.4bn search queries.
Alibaba.com, also … Read full article>
Search engines vital for brand building and driving offline sales
November 6th, 2007
A major study into the role of search engines in generating web traffic for consumer packaged goods has found that a presence on search engines is vital for building brand awareness and driving offline sales.
The US focused survey looked at Consumer packaged goods (CPG) which includes baby care products, homecare, personal care and packaged food. … Read full article>
Google is the world’s most visited internet property
April 26th, 2007
Google has overtaken Microsoft to become the world’s most visited internet property, according to figures for March from comScore.
Google had 528m unique visitors last month, a rise of 5% on February’s figures, while closest rival Microsoft had 537m visits.
Meanwhile, Google was named the most valuable global brand this week by a Millward Brown/Financial Times study, … Read full article>
Quality score platforms have higher click through rates
February 27th, 2007
A study released by comScore shows that, initially at least, Yahoo’s new Panama ranking model has had a positive effect on sponsored search click through rates.
The study sampled 1m US internet users, comparing the first two weeks after the launch of the new ranking model to the previous week. The study found that CTR increased … Read full article>
