UK Search Engine Marketing Agency
Blog
Google’s paid clicks rise
The number of click’s on Google’s paid search ads increased significantly in April, according to figures from comScore. Investors in the search engine had been concerned by slower than expected growth in Google’s paid search income in the first quarter of the year, but the latest results suggest that this may have been a temporary decline. Google had previously attributed this disappointing performance to quality initiatives by the search engine…
Click here to read more »
Google search share up, paid clicks decrease
Google continued to increase its US search market share last month, according figures from comScore. The search engine’s share of the market rose from 58.5% to 59.2% in February; while rivals Microsoft and Yahoo saw their figures drop slightly. Yahoo's share slipped to 21.6 percent, from 22.2 percent a month earlier, while Microsoft's share slipped to 9.6 percent from 9.8 percent. AOL is clinging to a 4.9 percent share, while…
Click here to read more »
Search market share remains constant in January
January’s search engine market share figures have just been released by comScore, and Google remains the clear market leader in the US. Overall, 10.5bn searches were conducted on the major search engines in January, an increase of 8.9% compared with December. Google remains the clear leader, with users conducting 6.1bn searches with the company, while its search market share increased slightly, by 0.1% compared to the previous month. 58.5% of…
Click here to read more »
Chinese search engines growing in popularity
Two of China’s biggest search engines, Baidu.com and Alibaba.com were ranked in the top 10 of the world’s most popular search sites, according to recent comScore stats. Leading Chinese search engine Baidu, which recently moved into the Japanese market, has moved up to third, with 5.2% of worldwide searches, a total of £3.4bn search queries. Alibaba.com, also a key player in the Chinese search market, moved into the top ten…
Click here to read more »
Search engines vital for brand building and driving offline sales
A major study into the role of search engines in generating web traffic for consumer packaged goods has found that a presence on search engines is vital for building brand awareness and driving offline sales. The US focused survey looked at Consumer packaged goods (CPG) which includes baby care products, homecare, personal care and packaged food. The study was conducted by SEMPO in partnership with comScore, Yahoo and Procter &…
Click here to read more »
Google is the world’s most visited internet property
Google has overtaken Microsoft to become the world’s most visited internet property, according to figures for March from comScore. Google had 528m unique visitors last month, a rise of 5% on February’s figures, while closest rival Microsoft had 537m visits. Meanwhile, Google was named the most valuable global brand this week by a Millward Brown/Financial Times study, valued at $66.4bn, ahead of General Electric on $61.9bn and Microsoft on $55bn….
Click here to read more »
Quality score platforms have higher click through rates
A study released by comScore shows that, initially at least, Yahoo’s new Panama ranking model has had a positive effect on sponsored search click through rates. The study sampled 1m US internet users, comparing the first two weeks after the launch of the new ranking model to the previous week. The study found that CTR increased by 5% in the first week and 9% in the second. For the same…
Click here to read more »
