UK Search Engine Marketing Agency
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Google Instant – would you like it caffeinated sir?
Yesterday, we reported on how Eric Schmidt was telling us not to underestimate the importance of fast. As Google officially announced the advent of Google Instant, we can now see just how fast Google has become. Most users in the US should be able to see the new search UI but you will probably need to log in if you are outside the US. It is indeed impressively quick with…
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PPC Click Fraud
We are frequently asked about PPC click fraud. Justifiably, many advertisers are concerned that they are spending their advertising budget on fraudulent clicks and the frequent reports in the media (some claiming that as much as 30% of paid-for clicks are fraudulent) give cause for alarm. What is click fraud? Click fraud can be defined as any malicious attempt to drain an advertiser’s ppc budget. There are a couple of…
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