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How do people actually use search engines?
A new eye-tracking study suggests that people searching with the intention of buying and those looking for information view search engine results in different ways. The study, released by Dutch market research firm De Vos & Jansen in conjunction with Checkit, revealed that people searching to buy viewed more search results and were more concerned with brands than information searchers. The report used 50 consumers as guinea pigs, all aged…
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