Online Marketing News Archive

The Google-DoubleClick acquisition has taken nearly a year to conclude, but the deal means that the search engine will now control an estimated 69% of the online advertising market.
The deal was opposed by Yahoo and Microsoft due to concerns about the dominance it would give Google in the online ad space, and a new survey … Read full article>

Google’s $3.1bn acquisition of online advertising group DoubleClick has finally gone through, having been approved by the European Union.
The deal was first announced in April 2007, but it has now taken almost a year for the merger to pass the scrutiny of the regulatory bodies.
The US Federal Trade Commission approved the deal three months ago, … Read full article>

Google’s $3.1bn acquisition of advertising group DoubleClick has been approved by the Federal Trade Commission in the US.
Commissioners voted 4-1 in favour of allowing the deal to proceed, believing that the merger will not seriously affect competition in the online ad market.
According to the FTC:
“Because the evidence did not support the theories of potential competitive … Read full article>

The planned acquisition of online ad firm DoubleClick by search engine giant Google is likely to be delayed, depending on whether or not the European Commission decides upon a full investigation of the deal.
The EC’s competition watchdog has until the end of October to make a decision over an investigation, which would delay the deal … Read full article>

Google’s $3.1bn acquisition of online ad firm DoubleClick is set to be investigated by the US Federal Trade Commission.
The purchase of DoubleClick last month, is intended to give enhance Google’s online ad capabilities, but it has been criticised amid concerns over both privacy and competition.
Consumer groups are concerned that the vast amount of information Google … Read full article>

Google’s $3.1bn acquisition of online ad firm DoubleClick has led to concern in several quarters, with online rivals concerned that Google will be too dominant in the online ad market.
Now, a US consumer group is attempting to challenge the deal because of concerns over the privacy of internet users.
The Electronic Privacy Information Center (EPIC) has … Read full article>

Google has extended its dominance of the online advertising market with the acquisition of internet ad network DoubleClick.
The deal is worth $3.1bn, and represents the search engine company’s largest acquisition so far, beating the $1.65bn paid for video sharing site YouTube in October 2006.
Google beat off competition from online rivals AOL, Yahoo and Microsoft to … Read full article>