Online Marketing News Archive

As an SEO Agency, we are very aware of the problems raised by duplicate content.
Most web users will be blissfully unaware that duplicate content even exists but are very unlikely to really care about it even if they do see similar content on different urls.
Why is duplicate content a problem?
Search engines do not wish to … Read full article>

Google has been discussing the issue of duplicate content on the Webmaster Central Blog.
Duplicate content refers to blocks of content that is the same or very similar within a domain or across different domains. This can be done in an attempt to manipulate the search engine rankings or attract more traffic to a website, something … Read full article>

Jill Whalen has written an excellent column at Search Engine Land, looking at what she calls the ‘Duplicate Penalty Myth’.
She argues that penalties for duplicate content are not handed out by search engines, at least not in the way most people think.
Jill argues that, while the search engines don’t appreciate duplicate content, they don’t punish … Read full article>