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Grumpy old woman’s guide to Christmas shopping
So I may be a contender for this year’s Grumpy Old Women programme after this rant but having done the majority of my Christmas shopping online already this year, I’m going to share with you my biggest bugbears of the online checkout process. As well as this post being written to highlight industry best practice, I write for all those busy working mothers who avoid visiting the high street with…
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Study reveals mobile sends 10% of site traffic, but converts at half the rate of PC visits
According to a recent study, mobile traffic accounts for 10% of visits to e-commerce sites, but converts at only half the rate of desktop visitors. The study, released by Screen Pages, looked at over 1.5 million visitors to 30 non-mobile optimised websites and the results showed that mobile conversions were on average 41% lower. The study reveals some interesting findings about how users interact with websites using their mobile device….
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Online advertising has a positive affect on offline sales
When running online advertising such as paid search campaigns, it can be extremely easy to see how it is working online, by placing conversion tracking on your website and therefore seeing exactly which keywords are generating online sales, making it very easy to calculate your ROI. However, when it comes to measuring the affect of online advertising on offline sales it can be extremely difficult to see a direct correlation….
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The evolution of shopping – can social media drive sales?
Research released yesterday by shopper research specialists – Shoppercentric, reveals that retailers could be missing a trick when it comes to maximising their social media strategy. The report focuses attention towards social media and mobile-commerce and how these channels could help retailers drive purchases. Firstly, the report explores the gender divide. In the context of the research, the gender divide is defined as follows; Boys are playing with their toys…
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65 percent of web users have paid for digital content
A recent study by the Pew Internet and American Life Project has revealed that 65% of internet users have paid to access or download some kind of digital content – music and software being the most common kinds of content purchased. The company surveyed 755 internet users who were asked about 15 different kinds of online material that could be purchased or access after a payment. As explained in the…
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158 items sold per second by Amazon on “Cyber Monday”
Amazon has announced that on its peak day for 2010, November 29, customers ordered more than 13.7 million items worldwide. This translates to 158 items per second, a self-proclaimed record-breaking sum. In the US, November 29 is known as '”Cyber Monday” – the Monday that followed “Black Friday”. The best sellers on Amazon this holiday season were the Kindle Wi-Fi and Kindle 3G. The third-generation Kindle is now the best…
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Are barcode scanning apps the future of shopping?
Smartphone users will no doubt have encountered an app of some sort that supports barcode scanning. So what is it and how can it change the way we shop? There are a host of price comparison barcode scanning apps available for iOS and Android devices, Red Laser and Barcode Scanner to name but two. But we are starting to see more big brands integrate scanning technology with their smartphone applications….
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UK is number one for e-commerce
A recent post on the Google Small Business Blog has revealed that the UK is number one in the world for e-commerce. We are… *drum roll*… ‘The Connected Kingdom’. At the request of Google, a report was carried out by The Boston Consulting Group (BGC), advisor of business strategy & growth, to analyse of the impact of the Internet on the UK economy. Here are some of the findings; In…
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Google launches Boutiques.com
Google announced this week that it has launched Boutiques.com: “a personalized shopping experience that lets you find and discover fashion goods, by creating your own curated boutique or through a collection of boutiques curated by taste-makers, celebrities, stylists, designers and fashion bloggers”. Realising some time ago that there was an opportunity in the online fashion market, Google has been working to create an all together better ‘soft goods’ shopping experience…
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How product videos can help boost online sales
The world of e-commerce is a highly competitive one. Attracting people to your site is hard enough, but getting them to buy your products is a different challenge all together. A recent blog post by Econsultancy -‘Why online retailers need product videos’ highlighted one retailer who has been using 360 product images and videos on his site. Owner of The Simply Group, Gerrard Dennis has been experimenting with the effectiveness…
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