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Google launches Boutiques.com
Google announced this week that it has launched Boutiques.com: “a personalized shopping experience that lets you find and discover fashion goods, by creating your own curated boutique or through a collection of boutiques curated by taste-makers, celebrities, stylists, designers and fashion bloggers”. Realising some time ago that there was an opportunity in the online fashion market, Google has been working to create an all together better ‘soft goods’ shopping experience…
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How product videos can help boost online sales
The world of e-commerce is a highly competitive one. Attracting people to your site is hard enough, but getting them to buy your products is a different challenge all together. A recent blog post by Econsultancy -‘Why online retailers need product videos’ highlighted one retailer who has been using 360 product images and videos on his site. Owner of The Simply Group, Gerrard Dennis has been experimenting with the effectiveness…
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