UK Search Engine Marketing Agency
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An interesting experiment
Are you a member of Econsultancy? If not, you should be (it is excellent!). If you are, you may well have just received an email promoting the new FREE internet marketing strategy report. We haven't actually read the briefing yet, but are interested by the polite request to participate in some content marketing. Content is king and we often bang the drum for focusing on content above everything else, so…
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There’s more to life than social media…
A blog entry posted yesterday by Econsultancy has sparked some interesting discussion here at Browser Media Studios. The post, ‘Ignore social media, acquire more clients?’ is an interesting take on the often short-sightedness of social media as a marketing platform. It’s an issue that we see far too often, agencies pitching social media tools before considering the bigger picture or truly exploring their clients’ pain points and overall marketing objectives….
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Report suggests the future’s bright for search marketing
It’s been a big week for the search marketing world. Only two days ago Google announced the UK launch of Panda – a big change to it’s algorithm that will, in theory, favour good Google abiding websites and penalise those who publish, or ‘farm’ duplicate content. It’s very early days so the full implications of Panda are yet to be seen, but it’s due to effect a lot of site’s…
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Report shows digital marketing budgets on the rise this year
The Marketing Budgets 2011 Report published by Econsultancy in association with SAS, looks at how companies are allocating their online and offline marketing budgets in 2011. More than 500 companies, mainly from the UK, participated in this research, which took the form of an online survey between December 2010 and January 2011. The report looks at relative levels of planned spending this year across a range of marketing channels, comparing…
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10 tools to improve your Twitter experience
Econsultancy recently published an article on their blog, “How to extend your Twitter experience by using third party tools”. This caught our attention because it’s a question we are often asked and with so many bad tools out there, it’s always useful to have a list of the good ones. Drawing partly from Econsltancy’s list with the addition of a few of our own favourites, find listed below a collection…
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If Carlsberg did digital networking events…
…then it would no doubt be fun, but Econsultancy's annual 'Digital Ski' event would surely blow such an effort away with a volley of jägerbombs. Enjoying its 5th birthday in its spiritual home of St.Anton, Digital Ski 2011 drew to a close yesterday evening as 35 digital marketers stumbled off the plane with fantastic (if hazy) memories of an amazing trip. Browser Media founder, Joe Friedlein, was one of the…
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Report shows that company’s are facing up to their social media fears
Econsultancy have published details from their fifth annual Customer Engagement Report. Today's blog post on Econsultancy.com – “Firms are overcoming their fear of social media” highlights key findings from the report and suggests that companies are slowly but surely losing their fear of social media as a tool for customer service and product promotion purposes. The report also shows that companies are becoming more open to using social technology internally…
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Study reveals interesting user search behaviour statistics
Econsultancy recently reported highlights from the “2010 Search Engine Results Page (SERP) Insights Study” by Performics. The study, which took place in the US offers some very interesting insights in to users’ motivations and behaviour when using search engines. Courtesy of Econsultancy, here is a summary of key findings from the report: Natural search vs. Paid search When asked if they know the difference between natural and paid search results……
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Search engine market shares around the world
We recently reported the web browser usage share statistics for November 2010 based on research by Net Applications. While in the statistics groove, we were interested to see that Econsultancy has created a very nice infographic showing search engine market shares across 10 countries around the world. Econsultancy blogged; “We were conducting research into search engine market shares around the world and couldn't find a source that could give us details for…
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Hot off the press – Econsultancy PPC Buyer’s Guide
Econsultancy.com has just published its latest PPC Buyer's Guide and we are pleased to say that Browser Media has, once again, been selected as one of the UK's leading PPC agencies. The buyer's guide is actually a lot more than just a list of agencies, offering an analysis of market trends and issues within the paid search marketing sector, and is a very good read. The report shows that the…
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