Online Marketing Agency
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Hot off the press – Econsultancy PPC Buyer’s Guide
Econsultancy.com has just published its latest PPC Buyer's Guide and we are pleased to say that Browser Media has, once again, been selected as one of the UK's leading PPC agencies. The buyer's guide is actually a lot more than just a list of agencies, offering an analysis of market trends and issues within the paid search marketing sector, and is a very good read. The report shows that the…
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How product videos can help boost online sales
The world of e-commerce is a highly competitive one. Attracting people to your site is hard enough, but getting them to buy your products is a different challenge all together. A recent blog post by Econsultancy -‘Why online retailers need product videos’ highlighted one retailer who has been using 360 product images and videos on his site. Owner of The Simply Group, Gerrard Dennis has been experimenting with the effectiveness…
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Social media, Nokia style
Earlier this week, Econsultancy interviewed Mark Squires – Director of social media at Nokia. The interview revealed a number of interesting revelations about managing a large scale social media strategy, both internally and externally. Squires explains how internal education was the first step in developing a successful social media presence. He highlights the importance of good planning and a steady approach, as he puts it: “a lot of brands came…
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Social media ad spend on the rise
2010 has seen some notable advancements in social advertising . In April, Twitter launched promoted tweets – this attracted interest from some big brands, including Starbucks and RedBull. YouTube have been getting in on the action too, in October they announced they had hit clocked an impressive half a billion sponsored video views. Ad spend on Facebook is also on the up, an article by eMarketer shows that social media…
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Who would want to work in online marketing?
It is that time of year again and lucky me (Joe) has just got back from the 4th Econsultancy digital ski trip. Returning to the spiritual home of St. Anton, we were once again blessed with fantastic weather and great conditions in the majestic beauty of the Austrian mountains. See update below for video footage, but here are some photos of the event, mainly courtesy of Julian Sambles of telegraph.co.uk…
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Google’s New ‘Change of Address’ Feature
A few weeks ago Google announced the redesign of their webmaster tools and since the launch they have received an encouraging amount of useful feedback that they have chosen to take on board and do something about. The main thing that they have decided to introduce and something definitely worth noting, as it could be very useful for some web site owners, is the ‘change of address’ feature. This new…
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Browser Media returns from Digital Summit
Following our previous post on the movers and shakers of online marketing, we thought we should share a video from the latest Econsultancy Digital Ski trip. What has become an annual digital summit (and long may it continue), a group of 45 of the brightest talent in UK online marketing headed off to the very sunny slopes of Verbier for 3 days on the slopes. We apologise in advance for…
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