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Social media ad spend on the rise
2010 has seen some notable advancements in social advertising . In April, Twitter launched promoted tweets – this attracted interest from some big brands, including Starbucks and RedBull. YouTube have been getting in on the action too, in October they announced they had hit clocked an impressive half a billion sponsored video views. Ad spend on Facebook is also on the up, an article by eMarketer shows that social media…
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UK online ad spend to hit £4.5bn by 2011
Growth in online advertising expenditure in the UK is outstripping that of the US and many other nations, and is predicted to account for over half of total advertising spending in Western Europe by 2010, with a 52.6% share. Factors behind the growth include a strong economy, increased broadband penetration, mobile internet access and advances in ad technology. The current rate of growth in ad spend will slow down over…
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Google and Yahoo to dominate US Paid Search market in 2007
An article published by eMarketer has some interesting figures on the US paid search advertising market, a market dominated by Google and Yahoo. Paid Search makes up the largest slice of the US online advertising market, with spending on paid search making up 42.5% of total online advertising spend last year. Google and Yahoo are growing ever more dominant in this market; taking 73.8% of Paid Search Ad spend in…
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Google v. Yahoo!
It has been a good week for Google, but a bad week for Yahoo! Google, the search giant, has confirmed its ongoing market domination by announcing that its third quarter profits have almost doubled. From July to the end of September, its net income was $733m (approximately £390m), a 92% increase on the $381m it made in the same time last year. Google’s latest financial results beat market expectations, with Google’s…
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