UK online ad spend to hit £4.5bn by 2011
July 6th, 2007
Growth in online advertising expenditure in the UK is outstripping that of the US and many other nations, and is predicted to account for over half of total advertising spending in Western Europe by 2010, with a 52.6% share.
Factors behind the growth include a strong economy, increased broadband penetration, mobile internet access and advances in … Read full article>
Google and Yahoo to dominate US Paid Search market in 2007
April 20th, 2007
An article published by eMarketer has some interesting figures on the US paid search advertising market, a market dominated by Google and Yahoo.
Paid Search makes up the largest slice of the US online advertising market, with spending on paid search making up 42.5% of total online advertising spend last year.
Google and Yahoo are growing ever … Read full article>
Google v. Yahoo!
October 20th, 2006
It has been a good week for Google, but a bad week for Yahoo!
Google, the search giant, has confirmed its ongoing market domination by announcing that its third quarter profits have almost doubled. From July to the end of September, its net income was $733m (approximately £390m), a 92% increase on the $381m it made in … Read full article>
