UK Search Engine Marketing Agency
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Search improves branding – Google
Brands that are given the exposure of high rankings in the search engines benefit from increased consumer awareness and brand affinity, according to a new survey commissioned by Google. The Ipsos / Enquiro survey, which uses search data from Europe, aimed to look at the role of branding in search marketing. It found that a prominent presence on search results pages was a significant factor in brand building – being…
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