The excellent SEOmoz bi-annual search engine ranking factors has been updated and is provoking some interesting debate amongst the online marketing community about what really make a difference in the mystical world of SEO. We are big fans of SEOmoz and have nothing but respect for the organisation and this report is a superb piece of research that makes for very interesting reading for anyone involved with search engine marketing….
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Link building is one of the more difficult aspect of search engine marketing. Whilst on-page optimisation is within your immediate control (assuming that you have control of your website), it can be much harder to influence what other people say about your site and even to get other sites to link to you. As we often say to our clients, you need to adopt a PR mentality when considering link…
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As an SEO Agency, we are very aware of the problems raised by duplicate content. Most web users will be blissfully unaware that duplicate content even exists but are very unlikely to really care about it even if they do see similar content on different urls. Why is duplicate content a problem? Search engines do not wish to have their results pages listing pages that are all identical, as it…
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The most severe form of penalty that Google can impose on a website is the removal of your site from its index. In simple terms, this will spell the end of any traffic you may have been enjoying from Google. One of the easiest ways to check the number of pages of your site Google has indexed is to use 'site:www.yourdomain.com' as a search query on Google (e.g. 'site:www.browsermedia.co.uk'). If…
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A very interesting civil lawsuit has been filed against Google in the US by kinderstart.com who experienced an 80% decline in revenue following Google imposing a site penalty in March 2005.