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If Twitter followers were goals, Arsenal would be top of the league
If you have the slightest interest in football you’ll probably be aware of the recent misfortunes of Arsenal FC. 4 points from 5 games, a goal difference of –8, a defence forged from clowns and a current position on the cusp of the relegation zone. The list goes on but it’s safe to say things couldn’t be going much worse for the North London club. Image via Flickr But Arsenal…
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Facebook improves privacy & makes settings easier to access
Facebook is currently rolling out a number of new and improved privacy settings that make it easier for users to share what they want with who they want. In the past, Facebook has taken a lot of criticism for burying it’s privacy settings deep within menus, making them hard to find and a hassle to change. But finally, after many failed attempts to appease it’s audience the social network may…
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Social media plays huge role amidst madness of UK riots
We’re sure we’re not the only ones who have been glued to our Twitter streams over the past 3 days, following UK riot news with intrigue and disbelief. The riots, that continued to cause mass devastation in major towns across the country late in to yesterday evening, are undoubtedly one of the most unsettling news stories in modern history. The reasons behind how and why these riots are happening is…
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Facebook looks to improve relevancy by grouping news stories by topic
As the battle for social media supremacy continues, each party is under constant pressure to out-do one another with attractive new features. Most recently, it’s the the Facebook vs. Google+ battle that has everyone talking. For some time now the general sentiment surrounding Facebook has seemed a little negative, a contrast to the positive reception Google+ has received. For this reason it’s important, now more than ever, that Facebook does…
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As Facebook gets bigger, so do the costs
Facebook recently announced a massive milestone – 750 million users (and growing). The social networking powerhouse has been a part of the marketers toolbox for a few years now, but as it approaches 1 billion users it’s fast becoming a ‘must have’ rather than a ‘nice addition’. Facebook’s advertising appeal has always been obvious – it’s massive, highly targeted and cheap… at least it was cheap. According to the Global…
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Social media in 2011 – statistics, milestones & predictions
Back in March, we shared some social media statistics that demonstrated the impressive growth of some of the biggest social networking sites over the past 12 months. No prizes for guessing Facebook and Twitter made considerable gains during that time. Since we posted those stats the growth of these sites (and others) has continued to make news. Listed below is a roundup of some recent milestones that we think are…
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Google rolls out ‘Me on the Web’ to help keep reputation in check
Google has rolled out a new tool to help Google users manage their online reputation. The tool, ‘Me on the Web’, can be found in the Google Dashboard, just below your account settings. Rather than act as another privacy setting, the new tool allows the user to keep taps on their online reputation by alerting them of mentions across the web. As people further expand their digital presence, it’s important they…
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Local business owners liking Facebook
A study released from The MerchantCircle blog has revealed that Facebook is the most popular marketing channel amongst local business owners. The sixth survey to come from the company was fielded online between April 30 and June 6, 2011 and reached out to US based local business owners, exclusively. Perhaps the most interesting information to be taken from the survey was that when asked about the adoption of specific online marketing services, the most popular answer was…
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Facebook testing real-time feeds
Last week it came to light that Facebook was testing real-time, ‘Happening Now’ news feeds. The ‘Happening Now’ feature will allow users to see what their friends are liking, commenting on and sharing in real-time, much like a Twitter stream. It’s likely that the live stream will also serve other information including Places checkins, photo tags and events such as birthdays. The stream is displayed as a side-bar on the right of the page, where…
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How to SEO your Facebook page
Welcome to another social media-meets-SEO blog post – a common theme of late. This is a very interesting time for search marketing, with the influence of social media on SEO a particular priority on many peoples agendas. Google and Bing have all but admitted that they look at social signals – so like it or loathe it – social media affects your rankings in one way or another. Which is…
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