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Google testing offer extensions in beta
Google is currently beta-testing ‘offer extensions’ in its ads, a feature that allows advertisers to place a link within their ads, directing users straight to a page containing information about offers that can be redeemed either online or offline. Advertisers can include information about the offer within the ad alongside the link to try and entice people to click on the link and view more information about the deal. The…
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Are you using Google’s improved products ads?
Now that Christmas is fast approaching many retailers are increasing their AdWords media spend in order to try and attract as many targeted clicks as possible, and take advantage of those people searching for Christmas gifts. The period leading up to Christmas can be the busiest time of the year for a lot of online stores and Google AdWords is obviously a great way to get your products in front…
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AdWords adds ‘Top vs Side’ reporting segmentation
Last week, Google announced the launch of its new segmentation feature that now allows AdWords advertisers to see when their ads have appeared above the organic search results, ie.'Top' or to the right hand side of the results, ie. 'side'. According to Google, this new feature came about as a result of a post written be their Chief Economist, Hal Varian, which confirmed that there is a large difference in…
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Google changes Display Network campaign settings
Last week, Google announced its latest changes to the Google Display Network campaign settings. These changes affect ads that are set to appear on the Display Network on "Relevant pages only on placements, audiences, and topics I manage" and that only target keywords in at least one ad group. If you have not selected placements, audiences and / or topics, and only entered keywords, then your ads will be affected…
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The Google +1 button goes global
Back in April 2011 we featured the launch of Google’s +1 button, Google’s latest effort to make it’s SERPs more ‘social’, and now after many months of anticipation the +1 button has been rolled out globally. The +1 button allows users to recommend ads and organic listings by clicking the button displayed next to it in the Google search results. Users will also be able to see sites that have…
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Google launches new performance monitoring tools for the Display Network
Last week Google announced the launch of its latest tools aimed to help advertisers to get the most out of the Google Display Network. These tools have been designed to increase transparency and help advertisers with targeting and optimising their ads and to measure their results. Relative CTR Firstly, to aid measurement of results, Google now records the ‘relative CTR’ for advertiser’s display ads. The relative CTR differs from the…
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Latest changes to AdWords Ads: embedded sitelinks and display URL in headline
Back in 2009, Google allowed advertisers to incorporate Ad Sitelinks into their AdWords ads, allowing them to have additional links within an ad to additional content on their site, allowing users to choose the part of the advertiser's website that they land on. For instance some one searching for ‘hd helmet cameras’ might see an ad with a list of sitelinks to some of the top HD helmet cameras and…
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Google adds another way to contextually target ads on the Display Network
At the end of last month Google added an another way to contextually target ads on the Display Network, with the addition of ‘topics’. Until now Google used advertisers specified keywords to contextually target ads, by finding web pages on the Display Network that mentioned any of keywords found in the ad group and showing the ads alongside that content. For instance, if an advertiser had the keyword “computers“ in…
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Online advertising has a positive affect on offline sales
When running online advertising such as paid search campaigns, it can be extremely easy to see how it is working online, by placing conversion tracking on your website and therefore seeing exactly which keywords are generating online sales, making it very easy to calculate your ROI. However, when it comes to measuring the affect of online advertising on offline sales it can be extremely difficult to see a direct correlation….
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Google Advances Location Targeting on AdWords
For many businesses that only offer a service or product in a restricted area, it can be a very good idea to use location-targeting in AdWords. This can help save money and increase return-on-investment (ROI) by only showing their ads to the target audience that are most likely to convert. For example if you are restaurant in a particular county, then it would be very expensive to advertise to the…
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