The ’slightly broad’ concept rolls out across the globe
July 15th, 2010
It wasn’t very long ago at all that we were talking about the ’slightly broad match’ concept, but it appears to have been a winner and Google has just announced that it is rolling out the feature acoss most languages globally.
As a general rule, we stay clear of broad match in our PPC campaigns, but … Read full article>
Google introduces the ’slightly’ broad concept
May 11th, 2010
Some promising looking news over at the Adwords Blog today…
If you have managed PPC campaigns on Google’s adwords platform before, you should be familiar with the concept of exact, phrase and broad match.
As a general priniciple, we tend to avoid using broad match as it can lead to some VERY broad ‘matches’ and you can … Read full article>
Say Goodbye to ‘Other Search Queries’
May 20th, 2009
Google’s ears must have been burning as we were only recently discussing our frustation over the ‘unique queries’ issue in the (otherwise excellent) search query report that is one of the most useful tools available to the Google Adwords advertiser.
Earlier this week Google announced that they are improving their Search Query Performance Report to now … Read full article>
Google Updates it’s U.S. Trademark Policy Again
May 15th, 2009
Google announced this week even more updates to it’s trademark policy within the United States.
It was only recently that the policy was changed to allow trademarked terms to be used as keywords and therefore trigger ads and they are now making further changes which allow these terms to be used within ad copy too.
At present, … Read full article>
