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Google adds another way to contextually target ads on the Display Network
At the end of last month Google added an another way to contextually target ads on the Display Network, with the addition of ‘topics’. Until now Google used advertisers specified keywords to contextually target ads, by finding web pages on the Display Network that mentioned any of keywords found in the ad group and showing the ads alongside that content. For instance, if an advertiser had the keyword “computers“ in…
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Online advertising has a positive affect on offline sales
When running online advertising such as paid search campaigns, it can be extremely easy to see how it is working online, by placing conversion tracking on your website and therefore seeing exactly which keywords are generating online sales, making it very easy to calculate your ROI. However, when it comes to measuring the affect of online advertising on offline sales it can be extremely difficult to see a direct correlation….
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Google Advances Location Targeting on AdWords
For many businesses that only offer a service or product in a restricted area, it can be a very good idea to use location-targeting in AdWords. This can help save money and increase return-on-investment (ROI) by only showing their ads to the target audience that are most likely to convert. For example if you are restaurant in a particular county, then it would be very expensive to advertise to the…
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Should Google’s Ad Preview and Keyword Diagnosis tools be trusted?
Back in mid-January Google announced the release of its new and improved ad preview tool, which allows you to preview the Google results pages and see if / where your paid ads are appearing without having to incur impressions or clicks. A useful new feature was the ability to test geo-targeted ads for campaigns that are not where you are physically located. E.g, UK advertisers targeting the US can see…
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Google is simplifying bidding for the display network
On the 15th March 2011 Google will be changing the way you bid on the display network in order to simplify the system. Currently there are three different default bid settings for managed placements: a regular default bid, a managed placements bid, and a display network bid, which can be a bit confusing and rather inept if you choose to set individual bids for managed placements. Therefore in mid-March Google…
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Google rolls out Product Listing Ads
Google’s latest ad format came out of beta testing yesterday and is being rolled out across the US. Enter, Google Product Listing Ads. Google Product Listing Ads essentially make AdWords listings more visual by allowing advertisers to list their products with accompanying images. For an overview of the new feature, watch the video below: Google explained the benefits of this service on their blog, yesterday, “With Product Ads, users can…
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Google Instant – would you like it caffeinated sir?
Yesterday, we reported on how Eric Schmidt was telling us not to underestimate the importance of fast. As Google officially announced the advent of Google Instant, we can now see just how fast Google has become. Most users in the US should be able to see the new search UI but you will probably need to log in if you are outside the US. It is indeed impressively quick with…
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The ‘slightly broad’ concept rolls out across the globe
It wasn’t very long ago at all that we were talking about the ‘slightly broad match’ concept, but it appears to have been a winner and Google has just announced that it is rolling out the feature acoss most languages globally. As a general rule, we stay clear of broad match in our PPC campaigns, but it would appear that the new option is proving to be a success and…
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Google introduces the ‘slightly’ broad concept
Some promising looking news over at the Adwords Blog today… If you have managed PPC campaigns on Google’s adwords platform before, you should be familiar with the concept of exact, phrase and broad match. As a general priniciple, we tend to avoid using broad match as it can lead to some VERY broad ‘matches’ and you can find your click through rate (CTR) plummeting or a lot of highly untargeted…
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Say Goodbye to ‘Other Search Queries’
Google’s ears must have been burning as we were only recently discussing our frustation over the ‘unique queries’ issue in the (otherwise excellent) search query report that is one of the most useful tools available to the Google Adwords advertiser. Earlier this week Google announced that they are improving their Search Query Performance Report to now include all search terms used to trigger clicks on ads. As a PPC Management…
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