Online Marketing News Archive

Over recent months, Google has been encouraging some publishers to integrate the AdSense and Analytics accounts into one big, easily accessible account, and it has now been announced that this feature is available for all to use.
Integrating the two accounts is advised by Google as it gives publishers a better insight into the traffic to … Read full article>

Google publishes several blogs that are a very useful source of Google-centric information, but which often help provide insight and advice that goes beyond Google.
One such example that has recently been launched is the Google ‘Conversion Room‘ which claims to be "The place to visit for tips on tracking and improving conversions online".
Whilst it is … Read full article>

Google’s free web analytics tool, Google Analytics, was launched two years ago tomorrow, and E-consultancy has taken a look at its impact and what is planned for the future, talking to Google’s European Head of Web Analytics Brian Clifton.
Uptake of Google Analytics
A rough estimate puts the number of sites using the reporting tool at around … Read full article>

Google has given its analytics tool a major redesign, the first since its launch 18 months ago. The new version was unveiled at the Emetrics Summit in San Francisco yesterday.
The new version will replace the current interface on Google Analytics accounts over the next few weeks. Users will be able to use either the old … Read full article>