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Google unleashes best example yet of double standards?
Anyone involved with SEO will have no doubt seen the announcement that Google is "enhancing our default search experience for signed-in users". There has been a strong reaction to the news and I can see why. What does the change actually mean? In a nutshell, it means that Google will start encrypting searches and (more importantly) outbound clicks by default. You can read more at a new help page. At…
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Google rolls out real-time analytics
There’s barely a day goes by when Google, or one of it’s products, isn’t grabbing headlines for one reason or another. This week it’s all about Google Analytics. Google has announced a new feature as part of it’s free website analytics tool that allows the user to view analytics data in real-time. Google Analytics bod, John Jersin blogged, “Currently, Google Analytics does a great job analyzing past performance. Today we’re…
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AdSense and Analytics integration now available for all
Over recent months, Google has been encouraging some publishers to integrate the AdSense and Analytics accounts into one big, easily accessible account, and it has now been announced that this feature is available for all to use. Integrating the two accounts is advised by Google as it gives publishers a better insight into the traffic to their sites and into how users interact on the pages of their website once…
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Google launches the Conversion Room
Google publishes several blogs that are a very useful source of Google-centric information, but which often help provide insight and advice that goes beyond Google. One such example that has recently been launched is the Google ‘Conversion Room‘ which claims to be "The place to visit for tips on tracking and improving conversions online". Whilst it is a fairly new blog, so isn’t as rich in content as some of…
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Two years of Google’s analytics tool
Google’s free web analytics tool, Google Analytics, was launched two years ago tomorrow, and E-consultancy has taken a look at its impact and what is planned for the future, talking to Google’s European Head of Web Analytics Brian Clifton. Uptake of Google Analytics A rough estimate puts the number of sites using the reporting tool at around 1m, though Google hasn’t revealed the exact numbers. The software has overcome initial…
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Google Analytics gets an upgrade
Google has given its analytics tool a major redesign, the first since its launch 18 months ago. The new version was unveiled at the Emetrics Summit in San Francisco yesterday. The new version will replace the current interface on Google Analytics accounts over the next few weeks. Users will be able to use either the old or new version for at least 30 days. Though the actual website data collected…
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