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Google accused of misleading searchers over sponsored links
Google has been accused of misleading web users by failing to distinguish between organic search results and sponsored links generated by the search engine. The Australian Competition and Consumer Commission (ACCC) has taken the company to court in Sydney over the issue, saying Google misleads those thought that the ranking of its search results were not influenced by payments from advertisers. There seems to be a clear distinction between paid…
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eBay reduces Google Adwords spend
After temporarily removing all its paid search advertising from the search engine, eBay has returned to advertising via Google, though it has reduced its spend from previous levels. The two firms had fallen out after Google had scheduled a Google Checkout party on the fringes of eBay’s own event in Boston last week. This was seen as a provocative move by eBay, as Google has been keen to promote its…
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Rumours of Yahoo / Microsoft merger talks
Reports in the Wall Street Journal and New York Post are suggesting that Microsoft and Yahoo are talking about a possible merger, in an effort to compete more effectively with Google. If the reports are to be believed, Microsoft seems to be the driving force behind the move, spurred on by losing out to Google in the bidding for online ad firm DoubleClick. The New York Post says that Microsoft…
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Consumer group challenges Google-DoubleClick deal
Google’s $3.1bn acquisition of online ad firm DoubleClick has led to concern in several quarters, with online rivals concerned that Google will be too dominant in the online ad market. Now, a US consumer group is attempting to challenge the deal because of concerns over the privacy of internet users. The Electronic Privacy Information Center (EPIC) has filed a complaint which alleges that Google and DoubleClick don’t take adequate measures…
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Google Adwords Quality Score Revealed
Google has announced that it will start to show quality scores against all keywords in Adwords campaigns. The concept of 'quality score' is one that has, to date, set Google Adwords apart from other PPC advertising platforms. Whereas most PPC channels reward the highest bidders with the top slots, Google has for some years ranked PPC ads on a number of factors, of which your maximum bid is only one….
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Increase in Google Adwords costs
Many advertisers are experiencing alarming increases in bid prices imposed by Google for adwords campaigns. Previously successful keywords have been made inactive by Google who are demanding some eye-watering increases in bid price to reactivate the keyword. Is this a sign that Google is desperately trying to satisfy investors or is there some rational reason for the increases being demanded? The root of the issue is the increasing importance Google…
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Guaranteed search engine results
A very interesting civil lawsuit has been filed against Google in the US by kinderstart.com who experienced an 80% decline in revenue following Google imposing a site penalty in March 2005.
