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Is Google Wave back from the dead?
Google Wave was the most hyped launch of 2009, it promised a new way of communication that was set to eliminate email forever. The project received rave reviews from early testers and tech heads alike. However, perhaps Wave’s biggest problem was that it was a little ahead of time and too advanced for the ‘every day user’. Unfortunately, Google Wave failed spectacularly, its user base soon diminished, and it wasn't…
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Google Docs goes mobile
Google announced on Wednesday morning that it has begun rolling out mobile editing for Google Docs. The update isn’t yet available for everyone, but it should be available to all over the next few days. The Google Docs for mobile service will allow you to; Access you documents list so you can create, search, star and open your documents on the go. Edit your documents – edits you make on…
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Google launches Boutiques.com
Google announced this week that it has launched Boutiques.com: “a personalized shopping experience that lets you find and discover fashion goods, by creating your own curated boutique or through a collection of boutiques curated by taste-makers, celebrities, stylists, designers and fashion bloggers”. Realising some time ago that there was an opportunity in the online fashion market, Google has been working to create an all together better ‘soft goods’ shopping experience…
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Google rolls out Product Listing Ads
Google’s latest ad format came out of beta testing yesterday and is being rolled out across the US. Enter, Google Product Listing Ads. Google Product Listing Ads essentially make AdWords listings more visual by allowing advertisers to list their products with accompanying images. For an overview of the new feature, watch the video below: Google explained the benefits of this service on their blog, yesterday, “With Product Ads, users can…
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Google Instant Preview – 5% increase in satisfaction?
In it’s quest to become the fastest thing on the planet, Google has revealed it’s latest feature – Google Instant Previews. The Google Instant Previews feature will help users choose between search results by displaying an image of the landing page to the right of the link. As shown below: Google has achieved this by essentially taking a screenshot of every web page in its index. Users can view the…
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Google News Gets a Revamp
Earlier this week Google News not only announced the revamp of it’s homepage but also the updates to it’s story pages. The new style homepage consists of new coloured banners to segment each different type of news story, such as the top stories, health stories and entertainment stories. They have also added YouTube logos to the relevant video results to help users distinguish which videos are a result from their…
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More Innovation at Google Labs
Google are constantly updating, researching, brainstorming and redesigning new features for Google Labs to help improve their applications and give the best user experience possible for their searchers. In 2002, they introduced Google Labs, which allows Google to share their new developments and features with their users, so they can get direct feedback from users, as they try out the new features and share their thoughts on the products. In…
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Google/Yahoo ad deal under scrutiny
The search advertising partnership between rival search engines Google and Yahoo, announced recently, is to be investigated by the US Department of Justice due to concerns about competition. The two companies account for more than 75% of searches worldwide between them, and US officials are worried that the link up would give them too much control over the search advertising market. The Department of Justice has been looking at the…
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Google talks about future ad plans
Google has been taking about it future plans to become more than just an online search advertising company and break into the traditional media market, selling print and TV advertising. Having already experimented with selling ads in newspapers and TV, Google believes that marketers would be keen to use a single ad buying system that would let them manage ad inventory more effectively. According to president of advertising and commerce…
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Google accused of misleading searchers over sponsored links
Google has been accused of misleading web users by failing to distinguish between organic search results and sponsored links generated by the search engine. The Australian Competition and Consumer Commission (ACCC) has taken the company to court in Sydney over the issue, saying Google misleads those thought that the ranking of its search results were not influenced by payments from advertisers. There seems to be a clear distinction between paid…
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