Online Marketing News Archive

Google has been running a live test in which web users have been re-ranking, commenting on, and even removing search results, but the company is unsure whether these features will ever be introduced for widespread use.
The search engine has been running a few variations on these tests; and has used the feedback to learn more … Read full article>

We like Google.
We spend quite a bit of time defending Google to our clients and explaining how embracing Google’s quest for relevant search results is the most effective form of search engine marketing in the long term.
Every now and then we do, however, come across examples of the greed that many people despise Google for … Read full article>

It has arrived!
Google’s new web browser (known as ‘Chrome’) has been released in Beta version and promises great things.
After a very painless download and install, we have been playing with it this morning and overall impressions are fairly good, although our lovely new site looked appalling in it - some rapid changes to the style … Read full article>

Google Suggest, a feature that suggests search terms as a user types letters into the search engine, is being introduced this week on Google.com.
The search tool has been in development for the past four years, and aims to help users input more accurate search queries, save time and effort, as well as reducing spelling … Read full article>

With Google so dominant in the search market in both the US and Europe, marketers have been lamenting the lack of a rival to the search engine’s dominance of the industry.
Google’s market share in the US was almost 70% in June, while in the UK this dominance is even more marked, with recent Hitwise stats … Read full article>

Google has been talking about the size of its web index on its official blog this week, as the search engine has reached a milestone of 1 trillion web pages.
This is the number of unique URLs that Google knows of – the search engine does not necessarily make all of these URLs searchable, as they … Read full article>

Google continues to dominate the search engine market in the US, and managed to increase its share by another percentage point in June, meaning it now has an almost 70% share of searches.
While Google’s share has been increasing, that of its rivals has decreased, especially when you look at the year on year figures.
According to … Read full article>

Brands that are given the exposure of high rankings in the search engines benefit from increased consumer awareness and brand affinity, according to a new survey commissioned by Google.
The Ipsos / Enquiro survey, which uses search data from Europe, aimed to look at the role of branding in search marketing.
It found that a prominent presence … Read full article>

The search advertising partnership between rival search engines Google and Yahoo, announced recently, is to be investigated by the US Department of Justice due to concerns about competition.
The two companies account for more than 75% of searches worldwide between them, and US officials are worried that the link up would give them too much control … Read full article>

The recently announced partnership between Google and Yahoo, under which the former will serve ads on Yahoo’s search results pages, has not gone down well with Microsoft.
Senior executive Kevin Johnson has been criticising the deal between the two rival search engines, saying that the deal would prove to be anti-competitive and would not provide good … Read full article>