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Google’s new page layout algorithm
Last week google announced its latest algorithmic tweak; a page layout algorithm improvement that looks at the amount of ad space above-the-fold (the portion of the site that is visible without scrolling down) on a web page. If ad space is deemed excessive, your site may be penalised and downgraded in natural search listings. Image via flickr.com/photos/scobleizer In the words of Google’s Matt Cutts, "Rather than scrolling down the page…
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One privacy policy to rule them all as Google consolidates data
Google has been making some radical changes of late, from algorithmic alterations to increased socialisation of search. The company’s latest change comes in the form of combined user data and a new unified privacy policy. From the 1st March Google will combine information that (signed-in) users provide in one service with information from other Google services. In a nutshell, Google will treat you as a single user across all of…
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Google testing offer extensions in beta
Google is currently beta-testing ‘offer extensions’ in its ads, a feature that allows advertisers to place a link within their ads, directing users straight to a page containing information about offers that can be redeemed either online or offline. Advertisers can include information about the offer within the ad alongside the link to try and entice people to click on the link and view more information about the deal. The…
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Google AdWord’s Automated Rules
Back in February 2011 Google launched Automated Rules for all advertisers – a feature that helps advertisers save time by automating Google to pause / activate selected campaigns / ad groups / keywords / ads when a chosen event occurs. For example you can use Automated Rules to alter your daily budget based on the day. For instance if you know a day in the future or a chosen day…
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Google gets personal with ‘Search Plus Your World’
Earlier this week Google rolled out some radical changes to its search results. Google’s Search, Plus Your World update aims to make search results more social by mixing privately shared information (Google+ content) with public web results (natural listings). In Google’s words, “Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or…
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Google and Apple TV planning audacious bids for English Premier League Broadcasting Rights
Being the first month the year, January tends to be fairly chaotic in most walks of life. Amongst other things, the winter transfer window enforced on major European football sides causes much uproar amongst sports fans, journalists and bloggers alike. However, one story from the dreaded ‘rumour mill’ in particular has caused a bit of fuss in the digital world. Technology magnates Google and Apple could be on course to…
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Google Chrome is punished for sponsored links
Here at Browser Media, we’ve always taken a strong stance against the use of sponsored links in order to promote a clients website. Not only are these links often of poor quality, but they also go against Google’s Webmaster rules, something that can have severe consequences for a website as reinforced by Google’s algorithm update (Panda) last April. That’s why it was particularly shocking when it was revealed early last…
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A Google AdWords round up of 2011
As ever, the past year has been a busy one for Google and it has made many changes to the AdWords interface, settings and the ads that we see on Google everyday. Here is a quick summary of the important changes Google has made in 2011 and the impact they have had on how we advertise. At the beginning of the year, Google implemented changes to the Ad Preview tool,…
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2011 – the year mobile finally “turned a corner”
Image via www.flickr.com/photos/anniemole Mobile has been dubbed as ‘the next big thing’ for what seems like forever now. But according to Google, 2011 was the year that people finally started to take mobile seriously. Last week Google published ‘A look back at 2011’ in which it identified 5 major mobile trends that emerged in 2011, and in Google’s words, “will carry us into 2012, and beyond.” 1. Everyone goes mobile…
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Gift ideas for the digital marketing geek
With Christmas only days away, stress levels are reaching their annual high, fuelled partly by the last-minute dash for presents for your nearest and dearest. We recently held our annual office ‘Secret Santa’ ceremony, in which we presented each other with hilarious, occasionally offensive gifts. This year we all bought each other mugs, which significantly lessened the usual decision making stress. But it got me thinking, other than offensive drinking…
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