Online Marketing News Archive

An interesting announcement over at the Google Webmaster Central Blog and one that we are not convinced is a good move and another possible entry for Google’s annus horriblis.
It appears that the new feature is only live in the US as we cannot, despite trying a wide range of searches, see the new results formats … Read full article>

If you have ever talked to us (if you haven’t, then you are missing out and we would love to hear from you!), then you would know that Browser Media is reasonably obsessed with keyword research.
Why such an obsession for what can be a fairly tedious process?
The process can be tedious, but what the data … Read full article>

It would be foolish to suggest that Google is in trouble, but there have been a few ventures that have not worked out in the way that the search behemoth would have hoped and, just as Apple has experienced with the Iphone 4 launch, it is clear that you cannot assume success in an era … Read full article>

The much anticipated ‘joining of forces’ between Yahoo! and Microsoft is starting to make itself felt in the U.S. as Yahoo! announces that it is testing organic and paid search listings from Microsoft for up to 25% of searches.
Most users will be unaware of where the data is actually coming from as the page layout … Read full article>

Some promising looking news over at the Adwords Blog today…
If you have managed PPC campaigns on Google’s adwords platform before, you should be familiar with the concept of exact, phrase and broad match.
As a general priniciple, we tend to avoid using broad match as it can lead to some VERY broad ‘matches’ and you can … Read full article>

There has been a lot of talk over the past weeks / months how the UK election 2010 has been the first ‘internet’ election (or even the first mumsnet election).
In our humble opinion, it has been slightly over stated and we would suggest that the TV debates (’old school media’) were far more influential overall, … Read full article>

In what should ultimately be a fairly unsurprising announcement to anybody with a moderate knowledge of SEO, Google has announced over at the webmaster central blog that it is officially using page speed as one of the ranking factors in its algorithm.
As a general rule, we congratulate Google on its mission to promote online resources … Read full article>

The official Google Adwords blog is always a useful resource for keeping up to date with new innovations and general tips and tricks for the platform.
A new post entitled "Three ways to control your AdWords costs" caught our interest and offers the following video explaining how to ‘control’ your advertising costs:
 

 
Whilst all three approaches that … Read full article>

We had a huge number of visits to our ‘Google Nexus One Phone only available to Google Apps users?‘ post last week, confirming the massive worldwide interest in the new Nexus One phone from Google.
It was, as expected, officially launched at a press event on the 5th January and made available online from www.google.com/phone during … Read full article>

Anyone with an interest in mobile phones and, more specifically, the android platform and the mystical Google phone cannot fail to have avoided the current noise about the Google Nexus One phone.
Since the first news / photos / rumours of the actual existence of the HTC produced handset hit the blogosphere, it has been staggering … Read full article>